Brooklyn, one building at a time.
Sears is one of the nation’s most recognizable store names. This landmarked building has been a shopping destination for Brooklynites for over 80 years.
Name: Sears, Roebuck & Company Department Store
Address: 2307 Beverley Road
Cross Streets: Corner of Bedford Avenue
Year Built: 1932, addition added in 1940
Architectural Style: Late Art Deco
Architect: Nimmons, Carr & Wright, with Alton Craft
Other Buildings by Architect: NC & W — in Chicago, various Sears stores and private homes for Sears execs
Landmarked: Yes, individual landmark (2012)
Sears & Roebuck, Mail-Order Giant to the Nation
1897 Sears catalog via Amazon.com
It’s hard to believe, but this store, which has always been a Sears, has been here for over 80 years. Just like its neighbor, the recently revived Kings Theatre located directly behind it, this Sears has been a Flatbush institution.
Sears started out in the 1890s as a mail-order catalog that sold a huge variety of goods to customers in rural areas who had little to no access to stores and shops. Its first retail store was built in 1925. Based in Chicago, Sears & Roebuck expanded all across the country.
Because of its dealings with Manhattan’s garment center, Sears was a presence in NYC long before its bricks and mortar stores were in place. When the company sought to expand its retail presence in the New York City area, Flatbush was seen as an ideal location. (more…)