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Barney’s Co-Op was confirmed for Atlantic Avenue this March, started construction in June, and now it’s here. The New York Post reports that the store (which is located at 194 Atlantic Avenue between Court and Clinton) has its official opening today, and the jury’s still out on how well the high-end retailer will fit into the neighborhood. A Carroll Gardens residents who approves of the arrival of stores like Barneys, Urban Outfitters, and Jonathan Adler said, “All of Atlantic Avenue used to be Middle Eastern restaurants. There didn’t used to be so many fun, interesting things around.” Another Brooklynite commented, “I can’t afford to even look.” UPDATE: Racked has a bunch of photos of the inside of the store here.
Barney’s Sails Into Brooklyn [NY Post]
Barney’s Co-Op Opens in Brooklyn [Brooklyn Eagle]


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  1. Gem and Minard;

    Apparently you haven’t been to the Gateway mall. It is a big-box mall, with lots of free parking, right off the Belt arkway. It is intended exactly for the folks that Minard mentions: folks in Brooklyn with cars who normally shop in the burbs. It has about 15 of the big-box retailers (Home Depot, BJ’s, BBB, Target, etc.).

    It is a bit of suburbia brought to Brooklyn

    well therein lies the problem – am terrified of driving the Belt – so that’s a no go – haaaa

  2. benson, I was really referring to Downtown Brooklyn.
    I think BB&B is too high-end for Downtown. Filene’s basement and off-price places would do better. Also since so many things at BBB are large and heavy, you need cabs or parking.
    Too many folks in and around Downtown are poor, or house-poor, or house-and-private-school poor. Not a lot of discretionary income floating around other than in certain pockets of millionaires in Park Slope, the Heights, and Cobble Hill -and they are as likely to shop in the Hamptons or Aspen or Madison Avenue as anywhere else.
    As for metro tech, do people get dressed up to work in the offices there? if so then a small Brooks Brothers may make sense. But my sense was that it is mostly back-office short sleeve shirt territory.

  3. As much as I don’t love BBB, if they opened in Atlantic Terminal, it would be one of the most profitable stores in the chain, I guarantee you.

    How is BBB too up market? I don’t get that at all. That’s like saying Target is too upmarket and the Target in Atlantic Terminal is one of the highest grossing in the COUNTRY.

  4. “Urban Outfitters is super cheap”

    No it’s not. It’s absolutely ridiculously priced for what it is. $50 for a cowboy style plaid shirt that you can get for $10 at any vintage store around. And at least those would be original. Urban Outfitters is total shit, in my opinion. Plus they donate heavily to the Republican Party.

    Barney’s has lovely clothing from a host of designers at differing price points.

  5. “Minard – what do you mean BBB is too “Up market” for Brooklyn?
    do you mean too expensive?”

    Ditto. What does up-market mean?
    Have you been in BBB?? It’s looks like a warehouse full of stuff.

    Also would LOOOVE a Buy Buy Baby (owned by Bed Bath) in Brooklyn. Better stuff than Babies R Us and cheaper.

  6. For those who don’t know, there’s a huge difference between Barney’s and the Co-Op. I got the impression that some folks think the Co-Op’s prices are crazy-high like the main store. I still think they are overpriced, but that’s mainly because I’m not too interested in that style.

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