aurora-mccarren-0609.jpg
While Williamsburg has been indelibly branded with the hipster label for the last decade or so, luckily the marketing campaigns of developers in the area have cast a much wider demographic net. To wit: When Steven Leeds and Rachel Hott, empty nesters from Montclair, started looking for a place to move in the big city, they fell in love with a three-bedroom pad at The Aurora overlooking McCarren Park. (The 1,400-square-foot apartment was originally listed for $1,200,000, but the fifty-somethings snagged it for $999,000.) Before signing the contract, however, the couple insisted on timing the walk from the new development to the L train station. Luckily for them (and the developer), it clocked in at a commuter-friendly six minutes. They moved in last month, and can’t get enough of their new neighborhood, especially McCarren Park. I have never seen so much activity, Dr. Hott said. There is break dancing and tai chi and soccer. In case they need any tips, The Times also has a close-up this weekend on the neighborhood to the north: Greenpoint.
The Hunt: The Six-Minute Test [NY Times]
Living In: Greenpoint, Brooklyn [NY Times]


What's Your Take? Leave a Comment

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  1. Rob, no hard feelings, but really man…can you please try to refrain from saying something nasty every single time I make a comment. Please try to be reasonable here. I’m not asking you to agree with me about things, but this is just silly. If I commented every single time you made a comment I didn’t like, I’d have to quit my day job.

    Please try to show a little respect.

  2. 11217;

    Yes, and not to mention the cost of 2 cars (to drive to what, Olive Garden in the mall?) and the cost of heating space you don’t really use.

    I’m an empty-nester baby-boomer,and I downsized 4 years ago to a condo in Park Slope. I consider it to be an excellent move, both from an economic and lifestyle point-of-view. If folks want to believe that I’m not acting my age in doing so, that’s their perogative, I guess. I say: live and let live.

  3. Thanks Benson.

    With the taxes the way they are in NJ, I would think a lot more babyboomers would consider a move back to the city to A. take advantage of the drop in housing prices and B. to escape the 20K plus a year in taxes now that their kids are no longer in school….

    It’s great while you have school age children in the public school system, but after that, it seems like a bit of a waste to me.

    I bet this couple will be very happy in Brooklyn. It sounds like it, so far.

  4. You all know my past history of comments on Williamsburg, and even I can’t think of why this would garner so many negative comments. I think it’s great that these folks want to move to an area where they have services close by, walk to dinner, take the subway or cab into Manhattan for a show, be close to doctors without needing to drive, etc. This is what’s going to make you stay feeling young. Why in the world are people on here begrudging these people of that?

    Who cares what neighborhood they choose…the point is that they opted for Brooklyn instead of the suburbs and that is a nice thing. It goes against BHO, The What, etc…NYC continues to grow in population despite all the doom and gloom and we still hear positive stories about Brooklyn’s renaissance despite the sour economy.

    All of this is positive.

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