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While Williamsburg has been indelibly branded with the hipster label for the last decade or so, luckily the marketing campaigns of developers in the area have cast a much wider demographic net. To wit: When Steven Leeds and Rachel Hott, empty nesters from Montclair, started looking for a place to move in the big city, they fell in love with a three-bedroom pad at The Aurora overlooking McCarren Park. (The 1,400-square-foot apartment was originally listed for $1,200,000, but the fifty-somethings snagged it for $999,000.) Before signing the contract, however, the couple insisted on timing the walk from the new development to the L train station. Luckily for them (and the developer), it clocked in at a commuter-friendly six minutes. They moved in last month, and can’t get enough of their new neighborhood, especially McCarren Park. I have never seen so much activity, Dr. Hott said. There is break dancing and tai chi and soccer. In case they need any tips, The Times also has a close-up this weekend on the neighborhood to the north: Greenpoint.
The Hunt: The Six-Minute Test [NY Times]
Living In: Greenpoint, Brooklyn [NY Times]


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  1. Every time I come across one of his comments I want to post this. And every time I hold back, thinking I don’t really want to be mean and I will regret this later (and I probably will), etc, etc. But I can’t anymore, so here goes:

    Rob, you are the most ignorant dumbass on this board, BY FAR. And that includes The What.

  2. I don’t get all the negative comments. This is a great article about a couple of NYers moving back to NY after raising a family in Jersey. Good for them for taking the leap. Their story is not rare, but the fact that they chose Williamsburg makes it more interesting.

  3. “Personally I think it’s great that these people decided to take a risk and live among a much younger demographic, in a far more ethnically diverse neighborhood that what they were used to. I hope that more people uproot from what makes them comfortable and move to what will revive and reopen their eyes. ”

    I wouldn’t know anything about that!!!!! 🙂

    Thanks iz

  4. quote:

    ethnically diverse neighborhood

    LOL x 5000. as if they will associate with anyone else other than their latte sipping stroller pushing boutique browsing white asses. b-tch please.

    *rob*

    (i have PMS today)

  5. Personally I think it’s great that these people decided to take a risk and live among a much younger demographic, in a far more ethnically diverse neighborhood that what they were used to. I hope that more people uproot from what makes them comfortable and move to what will revive and reopen their eyes. YEs, williamsburg is a very safe bet by brooklyn/ny standards, but it’s still a leap from NJ.

    And by that same token, it would be equally great if some of the williamsburg “cheese” moved to where they weren’t so comfortable . . . maybe Montclair NJ? What makes willburg so cheesy is its demographic conformity, comfort, smugness. MIX IT UP PEOPLE.

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