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While Williamsburg has been indelibly branded with the hipster label for the last decade or so, luckily the marketing campaigns of developers in the area have cast a much wider demographic net. To wit: When Steven Leeds and Rachel Hott, empty nesters from Montclair, started looking for a place to move in the big city, they fell in love with a three-bedroom pad at The Aurora overlooking McCarren Park. (The 1,400-square-foot apartment was originally listed for $1,200,000, but the fifty-somethings snagged it for $999,000.) Before signing the contract, however, the couple insisted on timing the walk from the new development to the L train station. Luckily for them (and the developer), it clocked in at a commuter-friendly six minutes. They moved in last month, and can’t get enough of their new neighborhood, especially McCarren Park. I have never seen so much activity, Dr. Hott said. There is break dancing and tai chi and soccer. In case they need any tips, The Times also has a close-up this weekend on the neighborhood to the north: Greenpoint.
The Hunt: The Six-Minute Test [NY Times]
Living In: Greenpoint, Brooklyn [NY Times]


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  1. I don’t care where they are from if they are black white or green. But older people who are not Polish and are just now living in Williamsburg kinda makes me want to spit up my lunch. Sometimes it is best to act your age. What next they get tattoos? Oh vomit. Young parents who dress like their 4 year old make me vomit too. Act your age not your shoe size baby.

  2. quote:

    Actually, those people who can’t distinguish between facetiousness/snark as opposed to a serious post are the real ignorant dumbasses here.

    but dave. i AM serious 🙁

    *rob*

  3. and im picturing “heck of a job brownie” (um brownnoser much?) screaming what he just said, cleaiming im ignorant, like Michael Jackson screaming “that’s ignorant!” sorry i keep it real. some people just cant handle the troof.

    *rob*

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