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While Williamsburg has been indelibly branded with the hipster label for the last decade or so, luckily the marketing campaigns of developers in the area have cast a much wider demographic net. To wit: When Steven Leeds and Rachel Hott, empty nesters from Montclair, started looking for a place to move in the big city, they fell in love with a three-bedroom pad at The Aurora overlooking McCarren Park. (The 1,400-square-foot apartment was originally listed for $1,200,000, but the fifty-somethings snagged it for $999,000.) Before signing the contract, however, the couple insisted on timing the walk from the new development to the L train station. Luckily for them (and the developer), it clocked in at a commuter-friendly six minutes. They moved in last month, and can’t get enough of their new neighborhood, especially McCarren Park. I have never seen so much activity, Dr. Hott said. There is break dancing and tai chi and soccer. In case they need any tips, The Times also has a close-up this weekend on the neighborhood to the north: Greenpoint.
The Hunt: The Six-Minute Test [NY Times]
Living In: Greenpoint, Brooklyn [NY Times]


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  1. “On weekend nights, it’s starting to feel like a cross between the East Village, the Haight, and the Meatpacking District. ”

    It’s so much more crowded in the nabe on the weekends since the weather has gotten warm then it has been the last 2 years. It’s getting a little nuts.

  2. These people seem perfectly nice. What’s surprising is that they would choose to move to Williamsburg. Clearly Williamsburg has changed a lot and is no longer a tiny, obscure island of musicians and creative directors. It feels more mainstream, more Manhattan now. On weekend nights, it’s starting to feel like a cross between the East Village, the Haight, and the Meatpacking District. Maybe I’ll move to Montclair soon.

  3. Petebklyn;

    I’m buying you a beer at the next Stoner get-together for your comment above. So dead-on about the NYT profiles, and also dead-on that this newspaper’s shortcoming should not translate into venom for the couple profiled.

    For once I would love the NYT real estate section to profile the house-hunt of a plumber, or a uniformed civil servant.

    How about that: this arch-conservative agrees with you!!! Another reason to have a beer together.

  4. We agree with the sentiments expressed above. We’ve asked Rob before to try to elevate the level of his comments–and to think twice before spewing ill-considered comments. Clearly that has not worked. These people seem very nice and should be applauded for taking on a mid-life adventure like this. Unlike Rob, these curious folks will probably explore every nook and cranny of the borough they now call home and get involved in their local community.

  5. “I’ve come to a zen place about Williamsburg. I hung out there all day yesterday and had a great time. We had our love affair, we had a horrific break up and now we’re dating, but still seeing other people. ;)”

    Breaking news: Hell has just frozen over!! 😉

  6. “on the weekends i think i meet more people from wanye, short hills, columbus and boise hanging out in the burg then actual locals.”

    take a deep breath Rob – go get some coffee at Balthazar. You’ll feel better, I promise.

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