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While Williamsburg has been indelibly branded with the hipster label for the last decade or so, luckily the marketing campaigns of developers in the area have cast a much wider demographic net. To wit: When Steven Leeds and Rachel Hott, empty nesters from Montclair, started looking for a place to move in the big city, they fell in love with a three-bedroom pad at The Aurora overlooking McCarren Park. (The 1,400-square-foot apartment was originally listed for $1,200,000, but the fifty-somethings snagged it for $999,000.) Before signing the contract, however, the couple insisted on timing the walk from the new development to the L train station. Luckily for them (and the developer), it clocked in at a commuter-friendly six minutes. They moved in last month, and can’t get enough of their new neighborhood, especially McCarren Park. I have never seen so much activity, Dr. Hott said. There is break dancing and tai chi and soccer. In case they need any tips, The Times also has a close-up this weekend on the neighborhood to the north: Greenpoint.
The Hunt: The Six-Minute Test [NY Times]
Living In: Greenpoint, Brooklyn [NY Times]


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  1. I find it annoying the limited demographic of people that NYTimes profiles especially in their RealEstate and Styles section ( and their obsession with the Hamptons scene and private schools in NYC).
    But I don’t displace that to the actual people who they profile. This couple have done nothing wrong, other than perhaps break some (media induced) stereotype of who lives where and why. Why someone would think they would be annoying to live next to is beyond me.
    I think there is way to much pigeon-holing of people by what neighborhood or place they live in. All of neighborhoods, boros, etc have a much more varied demographic than you think (or mass media portrays).

  2. I find it annoying the limited demographic of people that NYTimes profiles especially in their RealEstate and Styles section ( and their obsession with the Hamptons scene and private schools in NYC).
    But I don’t displace that to the actual people who they profile. This couple have done nothing wrong, other than perhaps break some (media induced) stereotype of who lives where and why. Why someone would think they would be annoying to live next to is beyond me.
    I think there is way to much pigeon-holing of people by what neighborhood or place they live in. All of neighborhoods, boros, etc have a much more varied demographic than you think (or mass media portrays).

  3. quote:

    on the weekends i think i meet more people from sunset park, crown heights, bed stuy and clinton hill hanging out in the burg then actual locals.

    re-write

    on the weekends i think i meet more people from wanye, short hills, columbus and boise hanging out in the burg then actual locals.

    *rob*

  4. I’ve come to a zen place about Williamsburg. I hung out there all day yesterday and had a great time. We had our love affair, we had a horrific break up and now we’re dating, but still seeing other people. 😉

  5. and also, please lets cut it out with the Snark re: williamsburg.

    if you think there are no obnoxious hipsters in all of your neighborhoods then you are pretty foolish.

    you should be thanking williamsburg that on the weekend, all the “annoying” people in your neighborhood commute to my neighborhood to go to Union Pool, Royal Oak, K&M etc rather then bother you while your sipping on wine and eating artisan cheese.

    on the weekends i think i meet more people from sunset park, crown heights, bed stuy and clinton hill hanging out in the burg then actual locals.

  6. My parents fall into the same category as the people in the article – empty nesters who work in the city and want to cut down on their commute time/QOL now that the kids are gone and outta school.

    I think it’s people like this who will drive the condo market in Brooklyn – as they would rather be in a full service building rather then a Brownstone.

    Unfortunately, as my parents have discovered, the quality of these new full service condos is not up to par.

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