Nightclub Finds Home in Gowanus
“Sexy people, ritzy lighting and comfy lounge furniture” is not a line we would use to describe many spots in Brooklyn, much less Gowanus. But the New York Post was apparently pretty impressed with the dance club that just had its soft opening at 424 Third Avenue. The club, called “Ultraviolet,” was a warehouse space…
“Sexy people, ritzy lighting and comfy lounge furniture” is not a line we would use to describe many spots in Brooklyn, much less Gowanus. But the New York Post was apparently pretty impressed with the dance club that just had its soft opening at 424 Third Avenue. The club, called “Ultraviolet,” was a warehouse space and is now a three-story, very purple, dance-and-drink destination. As a Greenpoint visitor noted, Gowanus definitely doesn’t stink so much anymore.
‘Ultra’ Cool Club Lets You Paint Gowanus Purple [NY Post]
Gowanus Getting a Big Case of UltraViolet [Eater]
It’s an industrial area. Always was, always will be. Even when/if they build more housing in 20 years, it is industrial.
These locales are PRIME areas for such a venue.
As someone who LIVES in the neighborhood has already stated on this thread, the immediate block surrounding this is not residential therefore the issue of noise is moot.
Pigeon, perhaps you’d prefer that NYC just get it over with and institute a curfew of midnight? We can all sit inside alone and watch American Idol while scarfing down our overpriced dinners from Union Market.
To hell with the city that never sleeps. 😉
I live near a ‘nightclub’ too – i find living in close proximity to amenities such as guys selling whippits to far outweigh cons like noise.
“Unless you like loud street noise in the pre-dawn darkness, you too would find it to be a blemish.”
Well, I didn’t move to an area where such a thing would be an issue. If I moved to Gowanus, or Williamsburg or the East Village or the Meatpacking District or Hell’s Kitchen, I’d be a FOOL not to consider that a nightclub may be nearby.
Kinda mind boggling isn’t it DH?
Now Gowanus (bus depot, superfund site and all) is off limits and must be saved for the Victorian homes and brownstones which will be built along the canal. 😉
11217,
There’s a night club a block away from my home and let me tell you, it’s a blemish.
Unless you like loud street noise in the pre-dawn darkness, you too would find it to be a blemish.
Are we talking about the same Gowanus? When I was driving thru here on Tues night, 3rd avenue (or maybe it was 2nd) was like a bus parking depot!
Actually, Pigeon…if we look to the Meatpacking District, West Chelsea, Williamsburg and the Lower East Side, it was nighclubs which “cleaned up” those neighborhoods and turned them into the trendy and highly desirable places to be that they are now.
I hope Gowanus doesn’t take it that far, but as ninethreesix points out, these venues bring people, which brings streetlife, which brings stores, which brings restaurants, which then brings people living to create a vibrant community where a formerly dilapidated one stood.
It’s the story of gentrification in many of NYC’s neighborhoods and it all started with the nightlife.
Thanks, BSD!
🙂
Yes, 11217.
A nightclub whose patrons arrive in vehicles blemishes a neighborhood more than a superfund site and rotting warehouses?
And superfund status, btw, cleans up a neighborhood.
And rotting warehouses don’t drive through the neighborhood drunk at 4 am.
On the other hand, the night club will provide good economic stimulus to the prostitutes that ninethreesix refers to.