Broker Marketing 101
In addition to providing some nice sales data for Windsor Terrace ($1.25 million for 26 Sherman Street, for example), this friendly marketing postcard from a Corcoran broker is a lesson in optimism and self-promotion. For those of you who can’t make out the blurry scan, we transcribe herewith: How do we do it? Fifteen years…
In addition to providing some nice sales data for Windsor Terrace ($1.25 million for 26 Sherman Street, for example), this friendly marketing postcard from a Corcoran broker is a lesson in optimism and self-promotion. For those of you who can’t make out the blurry scan, we transcribe herewith:
How do we do it? Fifteen years of experience…a good feel for the market…the best technical support in the industry.
And I still don’t see any bubble bursting! Do you?
Don’t let anyone tell you it’s getting harder to get top dollar.
Fair & Balanced,
I’m looking forward to the release of The DaVinci Code so we can find out the truth about JC…the surprise ending is that he was married and was the real founder of Corcoran. Not the blonde on the website.
Corcoran made my property sit on the market for 6 months making me lower my price 3 times to no avail. I finally sold through one of “the mom and pop” shop’s in a week!! And I found out Corcoran wasn’t even f***ing co-broking with these brokerage firms; which they touted as they tried to get my listing. I feel they are dishonest and full of crap I would never NEVER use them again!!!!
Why on earth is an entire blog post being devoted to a Corcoran Agent??? Is there nothing else to talk about?
Actually, in my experience, most sellers think they sold for too little and most buyers think they bought for too much. Who’s faul is it? The real estate agent, of course. And when a buyer or seller is happy with the transaction? Who do you think they credit? Themselves, which is fine with me…
i think he’s got it; love Corcoran to sell, hate them to buy
I have generally had bad luck getting correct info or the straigt story out of Corcoran. They try to get top dollar, so I rarely go see their listings for sale, unless they have been on the market for a while and may be open to big price chop
just like the Yankees and Microsoft (and New York City in general) some people hate ’em, some people love ’em
but you have to acknowledge or deal with them on some level
ps I think JC or a Corcoran shill posted half the entries on this board
I wonder if everyone hates Corcoran when they’re buying and loves (well, maybe not “loves”) them when they’re selling. I sold in CH last summer and used Corcoran — their website alone generated so many hits that my open-house had a line of people 30 minutes before starting. These “mom and pop realty” shops just don’t generate that sort of traffic/interest.
Overpricing is not always the fault of the agent or brokerage firm. Sellers are the ultimate deciders (just like our president!) of the asking price. Sometimes, despite our best advice, they insist on an above-market ask.
Monolith is a misnomer. Every agent is an independent contractor. Brokerage firms provide us with desks, computers and marketing — then it’s all up to us. I think Corcoran does the best job of hiring and training the right people for the business.
I’ve had bad experiences with Corcoran in terms of both selling (in Manhattan) and buying (in Brooklyn). They are probably not completely monolithic, however (ie it depends who the agent is), and their website puts all others to shame. On the third hand, I find that they wildly overprice a number of properties, then act dumbfounded when they don’t sell.
do other readers think of corcoran as big and evil yet effective?