A Challenge from Virgin Mobile
Note: We’ve confirmed that this request was legit so we’re reposting… Hey Brownstoners Virgin Mobile here. We’ve seen the dialogue that’s going back and forth. Since we started Virgin Mobile, we’ve always been dedicated to what consumers want. So here’s an invitation to have a say in the You Rule campaign. We’d love to see…
Note: We’ve confirmed that this request was legit so we’re reposting…
Hey Brownstoners Virgin Mobile here. We’ve seen the dialogue that’s going back and forth. Since we started Virgin Mobile, we’ve always been dedicated to what consumers want. So here’s an invitation to have a say in the You Rule campaign. We’d love to see your own version of a Bed-Stuy, You Rule ad. Just follow the format of the ad already in place and let’s see what you’ve got. We’d like to print up the best of the bunch in your neighborhood. We’ll check back in on Monday morning. Thanks again for all of your thoughts and ideas.
Jayne Wallace
Virgin Mobile USA
‘Phone or Die’ in Bed Stuy [Brownstoner]
Not from Bed Stuy, but I think attacking a company over a ad slogan is such a waste of anyone’s time. And personal attacks on their staff is certainly uncalled for, here or elsewhere.
what about: we’ve got good phone deals for anyone anywhere.
fakely earnest response by giant conglomerate in search of free new ad slogan. give that woman a bonus!!
I think it was a nice idea. You can’t win with these people.
And here I was thinking the real estate scene has become…
Bed Stuy, Rent or Buy?
What’s next? “Clinton Hill, you be chill”?
The problem with this campaign is that it is so transparently pandering to a community that the seller so transparently has no knowledge or respect for. It’s the cluelessness and tone-deafness that screams out from this adverstisement. The best analogy I can think of is people who call me “Bob” to affect familiarity with me, but don’t know me well enough to realize that I don’t go by “Bob.” By calling me that, they’re highlighting their ignorance of who I am.
I’d love to see the original pitch materials of the creatives responsible for this calamity. Come to think of it, I wouldn’t mind seeing some of their college essays, high school math tests, and childhood artwork too.
Kudos to Brownstoner for re-posting this on behalf of Virgin so they could see that we’re only going to make fun of it some more.
I hope this is not the same Jayne Wallace who used to be an on-air reporter at CBS News’ West 57th program. That would be so sad. She was a reporter with integrity. Is this what she’s become? That show launched Steve Kroft, Meredith Viera and many other great journalists. Please be a different person. And if you are the one and the same please explain why you are doing this? You can make money without giving up your soul I’m sure.
11:13,
I know it’s a “u” and not an “i” in chutzpah, but once you make a typo and hit”Post” you can’t fix it (and my typing is terrible). Sorry!