A Challenge from Virgin Mobile
Note: We’ve confirmed that this request was legit so we’re reposting… Hey Brownstoners Virgin Mobile here. We’ve seen the dialogue that’s going back and forth. Since we started Virgin Mobile, we’ve always been dedicated to what consumers want. So here’s an invitation to have a say in the You Rule campaign. We’d love to see…
Note: We’ve confirmed that this request was legit so we’re reposting…
Hey Brownstoners Virgin Mobile here. We’ve seen the dialogue that’s going back and forth. Since we started Virgin Mobile, we’ve always been dedicated to what consumers want. So here’s an invitation to have a say in the You Rule campaign. We’d love to see your own version of a Bed-Stuy, You Rule ad. Just follow the format of the ad already in place and let’s see what you’ve got. We’d like to print up the best of the bunch in your neighborhood. We’ll check back in on Monday morning. Thanks again for all of your thoughts and ideas.
Jayne Wallace
Virgin Mobile USA
‘Phone or Die’ in Bed Stuy [Brownstoner]
Um, 12:59, are you actually arguing that anybody would be “offended by talking about thug life in a positive way”? Dude, you are the tool. Also, it really isn’t all that “alarmist” to have a conversation about the quality of a bit of advertising. Dorky, but not alarmist. Because you’re totally right about advertising majors. Who are also tools.
Virgin should realize they are idiots and make the morons who wrote the ad publish their original idiotic pitch materials. That might explain the extent of the problems over there. Is it just one group of dumb ad geeks or is it a whole company full of jerks who are happy to insult a community?
TAKE THAT- Charlie Murphy!!!
Booyeah! Thug life!
Alarmist tool!!! You’re hired 12:59! You can work for Virgin Mobile for free!! You have been chosen to lead the new campaign to give thug life the positive spin it deserves.
Wow. You people are such alarmist tools. Oooh, I don’t even live in Bed-Stuy but I need to comment on how Bed-stuy really is. Meanwhile, you’re sitting with your ibook at Starbucks or the Tea Lounge looking for a way to get offended by outsiders talking about thug life in a positive way. Get real jobs you post-hipster dog-walking, advertise majoring, Ivey-league wannabe poor people.
My apologies to the Dockers men of Hicksville! I agree–telling a NYC ‘hood that it “rules” is an even more fundamental problem with this campaign than the fine points we were dissecting. Also, point of clarification–I’m discussing Virgin Atlantic Airlines as if it was synonymous with Virgin Mobile, which it, of course, isn’t. The airline’s marketing is the marketing I like. So I can imagine that marketing to people who fly to London regularly whilst enjoying massages and single malts is probably a different job than selling cell phones that don’t require contracts. Sorry–quit business school after half a semester…
You’re pathetic Virgin Mobile.
All of your “You Rule” ads are stupid.
Whenever I come across one the person stops, reads, and says “you suck virgin!!”
you’re not selling any phones. someone should get fired over this debacle
I guess Virgin really pulled out the big guns for this PR disaster. Jayne Wallace did the publicity for such huge TV events as:
Buried Alive II, My Stepson My Lover, and Breaking the Surface: The Greg Louganis Story…(I’m not making these up) Please puruse her credits at the following link:
http://tv.yahoo.com/contributor/1067409/credits;_ylt=AmMRCp6j1G7fqRf0544XrbG.o9EF