A Challenge from Virgin Mobile
Note: We’ve confirmed that this request was legit so we’re reposting… Hey Brownstoners Virgin Mobile here. We’ve seen the dialogue that’s going back and forth. Since we started Virgin Mobile, we’ve always been dedicated to what consumers want. So here’s an invitation to have a say in the You Rule campaign. We’d love to see…
Note: We’ve confirmed that this request was legit so we’re reposting…
Hey Brownstoners Virgin Mobile here. We’ve seen the dialogue that’s going back and forth. Since we started Virgin Mobile, we’ve always been dedicated to what consumers want. So here’s an invitation to have a say in the You Rule campaign. We’d love to see your own version of a Bed-Stuy, You Rule ad. Just follow the format of the ad already in place and let’s see what you’ve got. We’d like to print up the best of the bunch in your neighborhood. We’ll check back in on Monday morning. Thanks again for all of your thoughts and ideas.
Jayne Wallace
Virgin Mobile USA
‘Phone or Die’ in Bed Stuy [Brownstoner]
CHUTZPAH, not chitzpah! LOL
Bob, I take umbrage at that remark. Like I’m a YUPPIE or something wanting to put STRIP MALLS in Bed Sty….
Bob, I take umbrage at that remark. Like I’m a YUPPIE or something wanting to put STRIP MALLS in Bed Sty….
I take offense to that as a “valley guy.” Until you walk a mile in the valley you have no right to judge people from the San Fernando Valley. Most of you people take yourselves too seriously where you feel obliged to talk about how authentic we all are here in Brooklyn and how an outsider could never get it. Get over yourselves; it’s just an ad.
I didn’t need Virgin to tell me that I rule – I’ve known that ever since BK or McD or whoever it was commanded me to “have it your way?”
All I need – more selling.
In the produce biz they say “sell it or smell it.” Well, I’m smelling it, alright.
Just the whole conceit of ‘You Rule’ is wrong for BK as a whole, let along Bed Stuy.
When I hear that phrase ‘You Rule’ I have a picture of some bubbly valley girl cheerleader. Definitely screams West Coast.
Bed Stuy, like totally….
I really like most of Virgin’s advertising– they’re one of about four companies in the world with some wit (Apple, W Hotels, and JetBlue being the others). So I found this ad surprisingly “off”–not hip, not savvy, sounding rather like a Dockers-wearing white guy in Long Island wrote it. And I think it’s kinda cool and smart that Jayne responded to the dialogue here. On the other hand, as suggested by The Changeling, I personally get paid when I write… I’m not eligible, anyway, because I don’t know anything about Bed-Stuy. but I’ll be reading. And any airline that gives massages is gonna get my business sooner or later…. love to Richard!
Agreed. Advertisers are at best cultural thieves. Do your own market research. If people wanted to put their creativity to work for you I would guess they would be, duh, in advertising, and want to get paid for it. First you try to insult the area’s residents with your goofy ad and then you try to rip them off. Maybe you could at least offer college credit? Not like Virgin Mobile is actually a good cause or anything. Get over yourselves.
I’m from Bed-Stuy and I relish this challenge! I’m going to write something clever, witty and creative! However, I’m going to get it copy righted before I publish it on this board to ensure that Virgin Mobile doesn’t infringe upon my intellectual property rights without first giving me adequate and just consideration!!
VM, you must “pay to play”. Aiiighhht?!? Now that’s “do or die”!!