Luxury Development Invades 'ProCro'
Today the Wall Street Journal has an article making the case that “the attack of the fish-tank condos is pushing the boundary of Prospect Heights eastward into Crown Heights, an in-between neighborhood that realtors and developers have dubbed ProCro. The result is a mingling of million-dollar condos and sleek wine bars with creaky, rent-controlled buildings…
Today the Wall Street Journal has an article making the case that “the attack of the fish-tank condos is pushing the boundary of Prospect Heights eastward into Crown Heights, an in-between neighborhood that realtors and developers have dubbed ProCro. The result is a mingling of million-dollar condos and sleek wine bars with creaky, rent-controlled buildings and graffiti-pocked bodegas.” Examples in support of this thesis are condos such as The Prospect, pictured above, at 823 Classon; St. Johns Heights, a condo on the corner of Classon Avenue and St. Johns Place; and newer business like Abigail Café and Wine Bar and the coffee shop Glass Shop. The story ends with information about another new development: “At Classon and St. Marks Avenue, a Florida-based investor is financing the construction of a 67-unit apartment building expected to open this spring. Israel Hirschfield, the building’s manager, said that he’s gauging the market at about $2,000 for a 700-square-foot, one-bedroom apartment. ‘If you would ask me two or three years ago, I wouldn’t expect to be able to get that kind of money. Maybe more like $1,500,’ he said. ‘You see what happened with Brooklyn Heights, you see what happened with Prospect Heights, and this is on the border. We have people coming by just to get a feel. It’s exciting.'” OK, but do we really have to start using the term “ProCro”?
Prospect Heights Edges Into Crown Heights [WSJ]
Photo of The Prospect from StreetEasy.
quote:
” Please continue to observe from the safety of the internet.”
i never said i was gay bashed in crown heights (tho 11217 said he was), just that i know people who have. what does me never having been there even have to do with it?
*rob*
SoNolita–oh, you mean Chinatown!
benson- that was funny! But you may have to show the house wearing gladiator garb.
I’ve been encouraging my mother-in-law to talk up the name “BenHo” so as to increase the value of her home in Bensonhurst. “BenHur” might seem more obvious, but it doesn’t have quite the snooty, oh-so-clever cachet of “BenHo”.
If it does, Scott, I’m going after them for royalties.
Thanks, B.
” Please continue to observe from the safety of the internet.”
LOL!!!! Good one, Montrose.
MM, be careful with terms like “NO!Cro” it just might stick and end up on coffee shop names before you know what happens.
A more accurate name would be NO!Cro, as the fear of actually living in Crown Heights is so great, people will do anything to avoid actually admitting it.
Someone told of a great way to tell what neighborhood you were in over on Franklin. (with great sarcasm, of course) If you were in a shop that catered to the “new” people, you were in Prospect Heights. If you were not, you were in Crown Heights.
And rob, this article isn’t even talking about the main part of Crown Heights, which you fear is overrun with gay bashers, but further west. But, since you’ve never been in either part of the neighborhood, why let that stop you from talking nonsense. Please continue to observe from the safety of the internet.
I tend to agree with blatantninja (we must be neighbors). Our gym is in Prospect Heights, our subway stop is in Prospect Heights, we only go to two restaurants east of Washington (Dutch Boy and Chavellas), etc. We haven’t been east of Franklin since moving here.
It also seems a little weird to consider The Islands Crown Heights but Tom’s Prospect Heights.
Classon seems like the front line right now. Yuppifying, but not really connected to either neighborhood.