Luxury Development Invades 'ProCro'
Today the Wall Street Journal has an article making the case that “the attack of the fish-tank condos is pushing the boundary of Prospect Heights eastward into Crown Heights, an in-between neighborhood that realtors and developers have dubbed ProCro. The result is a mingling of million-dollar condos and sleek wine bars with creaky, rent-controlled buildings…
Today the Wall Street Journal has an article making the case that “the attack of the fish-tank condos is pushing the boundary of Prospect Heights eastward into Crown Heights, an in-between neighborhood that realtors and developers have dubbed ProCro. The result is a mingling of million-dollar condos and sleek wine bars with creaky, rent-controlled buildings and graffiti-pocked bodegas.” Examples in support of this thesis are condos such as The Prospect, pictured above, at 823 Classon; St. Johns Heights, a condo on the corner of Classon Avenue and St. Johns Place; and newer business like Abigail Café and Wine Bar and the coffee shop Glass Shop. The story ends with information about another new development: “At Classon and St. Marks Avenue, a Florida-based investor is financing the construction of a 67-unit apartment building expected to open this spring. Israel Hirschfield, the building’s manager, said that he’s gauging the market at about $2,000 for a 700-square-foot, one-bedroom apartment. ‘If you would ask me two or three years ago, I wouldn’t expect to be able to get that kind of money. Maybe more like $1,500,’ he said. ‘You see what happened with Brooklyn Heights, you see what happened with Prospect Heights, and this is on the border. We have people coming by just to get a feel. It’s exciting.'” OK, but do we really have to start using the term “ProCro”?
Prospect Heights Edges Into Crown Heights [WSJ]
Photo of The Prospect from StreetEasy.
quote:
Have you even been there, rob????
YES. and i know numerous people who were gaybashed in the area (verbally mostly, but one was attacked)
*rob*
the name procro is actually close enough to “crow hill”, the name given to an area nearby, so that ain’t that bad:
Crown Heights is a neighborhood in the central portion of the New York City borough of Brooklyn. The main thoroughfare through this neighborhood is Eastern Parkway, a tree-lined boulevard designed by Frederick Law Olmsted extending two miles (3 km) east-west.
Originally, the area was known as Crow Hill. It was a succession of hills running east and west from Utica Avenue to Classon Avenue, and south to Empire Boulevard and New York Avenue.[1] The name was changed when Crown Street was cut through in 1916.[2]
Info from wikipedia. The crow hill association still exists
Were they seriously calling it “ProCro” or just pulling the writer’s leg? … like the the NYTimes writer who bought the name NoProPaSo for Caton Park and used it in an article.
http://ny.curbed.com/tags/nopropaso
Regarding the article itself, this area is changing and you can see new construction housing from just about every street corner. As someone who owns in the area, I’m thrilled that people are spending so much money for condos to the east of our place.
Now if we could only get a NYSC to open up here.
Love seeing this. I live right in that area and its very exciting to see the renewal. It’s such a great area with all that Vanderbilt has to offer just to the west and such a short walk down to the Museum and Prospect Park.
“Have you even been there, rob????”
On the internet..
“During the 1960s and 1970s, Crown Heights was characterized by a high unemployment and crime problems,”
Well, thank god those days are over.
Have you even been there, rob????
“ProCro” worst name ever, marketing person should be fired.
Prefer HeightsHeights of H2No