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J.Mclaughlin, which has been outfitting preppies on the Upper East Side for years from its Third Avenue store, made its first inroads to Brooklyn last week with the opening of a new shop at 218 Hicks Streets in Brooklyn Heights. Evidently the company’s creative director fell in love with the neighborhood and thought it was underserved in the clothing department. The vibrant, charming and historic community of Brooklyn Heights felt like the perfect fit for us. We saw a apparent disconnect in the area which is filled with stylish consumers but few appropriate retail spaces, so when something became available on Hicks Street we jumped at the chance to open a new store, Kevin McLaughlin said.
J. McLaughlin Opens on Hicks St. [Brooklyn Heights Blog]
J. McLaughlin Opens Store in Brooklyn Heights [OTBKB] GMAP


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  1. “The vibrant, charming and historic community of Brooklyn Heights felt like the perfect fit for us. We saw a apparent disconnect in the area which is filled with stylish consumers but few appropriate retail spaces, so when something became available on Hicks Street we jumped at the chance to open a new store,” Kevin McLaughlin said.

    TRANSLATION: “Not only can BH residents afford the overpriced apparel in which I specialize, but they are composed largely of wealthy people who appreciate expensive ‘preppie’ attire. I’M GONNA BE RICH, B**TCH!!!”

  2. “Brooklyn Heights felt like the perfect fit for us. We saw a apparent disconnect in the area which is filled with stylish consumers but few appropriate retail spaces,”

    I agree with this.

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