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  1. I work in higher ed… but public. Admissions is such a simple thing for the publics. They use very few criteria (though some are suspect) to make admissions decisions. The biggest “option” the publics have are whether or not to employ affirmative action type weightings or have “race blind” admissions. There are pros and cons to both.

    The privates, on the other hand, ESPECIALLY those with an operating budget that is “tuition driven” (i.e., 5-10 fewer enrollments *means* something significant)… well, the privates have a VERY complicated admissions process and so many criteria in play. They have to worry about diversity, ability to pay, effect on image and prestige, tuition discounting (institutional grants), yield rates (how many of the admitted actually attend), projected retention rates, alignment with mission, gender issues, etc etc etc.

    Long story short… it’s crazy complicated and has very little involved that’s “intuitive.”

    Oh and I HAPPILY don’t work in the area of admissions or enrollment management!!

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