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The supposed site of Brooklyn’s first Apple store, under construction at 247 Bedford Avenue in Williamsburg, is starting to look like a finished building — on the outside, at least. After topping out in July, now the facade is up and the windows are going in.

It closely resembles the original building and a rendering published in 2013, except with better-realized details. The rendering and the original building both had big, square windows on the second floor, over big arched entrances.

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After a few months of slow progress while the foundation was going in, the first floor is poured and the steel skeleton has reached its full height of two stories at 247 Bedford Avenue, the putative future site of Apple’s first Brooklyn store.

As readers will recall, Apple reportedly signed a long-term lease for a 20,000-square-foot store at the corner pictured above in December, according to the New York Post.

In May, a sign advertising retail space available in the building went up on the corner of the site, causing a Brownstoner reader to wonder if Apple’s plans had changed. We reached out to the brokers at Lee & Associates for comment but never heard back.

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A for-rent sign has gone up on the corner of the building under renovation at 247 Bedford Avenue, where Brooklyn’s first Apple store is supposed to be opening.

The sign went up yesterday, according to a tipster who passed by and saw it and sent us this photo.

There were no construction workers at the site and no work happening when he passed by at 8:45 am, he said.

“I wonder if this means that the Apple Store deal is dead?” he said.

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We recently toured the three biggest construction projects on Bedford Avenue in Williamsburg: The Salvation Army at 176 Bedford Avenue, the Whole Foods store going up at 242 Bedford Avenue, and the Apple store going in at 247 Bedford Avenue.

Nothing much has changed at the Salvation Army site, pictured above, which is to be expected. The charity is in the process of selling the property to a developer but nothing has hit public records yet.

A few blocks down at the Whole Foods site, progress is achingly slow. Some additional structure and netting recently appeared on the metal frame that reached two stories some months ago.

At the Apple store, they have been working quickly despite the heavy snows this winter. The foundation is coming along, although cement had not yet been poured when we stopped by April 2. Click through for lots more photos. 

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New York YIMBY found two so-far-unpublished renderings for 247 Bedford, perhaps best known as the future home of Apple’s first Brooklyn store. The renderings shows an additional story at the north end and, notably, big square windows. The building previously had distinctive arched windows. These also appear in a previously published rendering.

It’s not clear which of the designs will actually be built — or if both sets of renderings are obsolete. BTW, Apple will occupy the southern corner of the building, closest to Metropolitan Avenue, at one time home to a bagel store. The late, lamented mom and pop shop Kings Pharmacy until recently occupied a large space on the northern end of the building.

Marin Architects is the designer. The firm has designed Duane Reade pharmacies and a Muji store, among other retail projects.

When we stopped by the construction site in late December, the unoccupied southern part of the building had been completely demolished. The part of the building that houses a Corcoran real estate office and former apartments above was still standing. A green construction fence and scaffolding covered the building.

Click through to see more renderings as well as a photo of the property we took in December.

First Look: Williamsurg Apple Store, 247 Bedford Avenue [NYY]
241 Bedford Coverage [Brownstoner]
First two renderings by Marin Architects via NYY; third rendering via The Real Deal

Update: We’re thinking the two new renderings may actually show the North 4th Street side of the building. That would explain why the smokestack is missing.

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Apple really is opening a store in Williamsburg, at 247 Bedford Avenue, according to the New York Post. That’s where the Bagel Store was located, across from where Duane Reade is now, between North 3rd and North 4th Street, close to Metropolitan Avenue. It is catty corner from the future location of Whole Foods at Bedford and North 4th Street.

The building contained at least three other retail spaces, all of which had the same address: 241 Bedford. Kings Pharmacy occupied the biggest one for the longest time. Corcoran and clothing maker Robert James recently occupied other storefronts between the pharmacy and the bagel store.

Apple will occupy only 20,000 square feet of the 70,000 square foot building. The building is being returned entirely to commercial and the lots regrouped, according to permits.

It will be Apple’s first Brooklyn store. Where it would locate has been the subject of rumors for years. RedSky Capital and Waterbridge Capital bought the building for $66,000,000 in 2012.

In late August, Gothamist ran a story saying Apple was planning to take over the whole building, based on info from employees of Whisk, at 231 Bedford Avenue a few doors down, at the end of the block on the corner of North 4th. Tenants of the apartments above Kings were being “pressured to leave” and were offered a buyout. “The space where Bagel Store/Kings Pharmacy existed is going to be the Apple store location,” one of the employees told Gothamist in an email. “They’ve already started on it, and the lease was signed about a month ago. We found that out from the owners of the block.” Gothamist later retracted the story when Ben Bernstein of RedSky Capital said, “Sorry, wish it were true. Apple is not opening in the old Kings Pharmacy.”

The Post quoted unnamed “brokerage community sources.” The renovation is supposed to wrap in April. Asking rent was about $250 per square foot last year, according to The Real Deal.

The design of the building — the architect of record appears to be Marin Architects — will look nothing like an Apple glassy cube. But not every Apple store has that look.

Apple Goes iHipster With New Williamsburg Store [NY Post] GMAP
Rendering via The Real Deal