What's in a Name?
Assemblyman Hakeem Jeffries is a man on a mission, a mission to stem the tide of broker-named neighborhoods like “ProCro” and “Greenwood Heights”! According to City Room, Jeffries is going to introduce a bill next week that would require new names for neighborhoods get approved by community boards, the City Council and the mayor. The…

Assemblyman Hakeem Jeffries is a man on a mission, a mission to stem the tide of broker-named neighborhoods like “ProCro” and “Greenwood Heights”! According to City Room, Jeffries is going to introduce a bill next week that would require new names for neighborhoods get approved by community boards, the City Council and the mayor. The bill calls for fining brokers who use unofficial names in their listings and, perhaps, suspending their licenses. City Room quotes Jeffries as saying that real estate agents “are allowed to essentially pull names out of thin air in order to rebrand a neighborhood and have the effect of raising rents or home prices.” A senior vice president for the Real Estate Bard of New York, meanwhile, says it would be “difficult to legislate the use of an official name when these neighborhood names are not legally defined.” Still: BoCoCa, we hardly knew ye.
‘SoBro’ and ‘ProCro’ No Joke to Assemblyman [City Room]
Assemblyman Wants To Prevent Realtors From Renaming Neighborhoods [NY1]
This guy was elected by a bunch of people… as in, more than his mother voted for him?!
“So is DUMBO out?”
I’m afraid so, Amzi, except in the Disney movie.
I am all in favor of this. I have always recoiled at these phony monikers inflicted on us by rapacious brokers. SoHo and Tribeca we have learned to live with, but to me the slide to inanity began with DUMBO (I shudder even to write it) — where a perfectly good historical name, Fulton Ferry Landing, was available — and “NoLITa” (shudder again) which even The New York Times allows. And now FiDi and ProCro and all these other horrors. Good luck to Assemblyman Jeffries. Let’s hope he can put sanity back on the map!
So is DUMBO out?
The legislation about using the “B” word and a few others has certainly helped.
DH, your proposals at 9:30 are far too practical, and not nearly as important as Government-regulated neighborhood names. Sheesh.
good one DH, glad I pulled the lever for other one. This is more important than drug dealers at clinton-washington, crackheads asleep on stoops on lost foreigners who need signs in french.
It is really a art cobblehiller.. I hear these guys are going to have crazy poor circulation problems by the time they are 40. Well yesterday I saw a 40 year old with saggy pants..
I hope he’s not making this a life’s mission, and although I don’t think legislating neighborhood names will do much good, he does have a point.