What's in a Name?
Assemblyman Hakeem Jeffries is a man on a mission, a mission to stem the tide of broker-named neighborhoods like “ProCro” and “Greenwood Heights”! According to City Room, Jeffries is going to introduce a bill next week that would require new names for neighborhoods get approved by community boards, the City Council and the mayor. The…

Assemblyman Hakeem Jeffries is a man on a mission, a mission to stem the tide of broker-named neighborhoods like “ProCro” and “Greenwood Heights”! According to City Room, Jeffries is going to introduce a bill next week that would require new names for neighborhoods get approved by community boards, the City Council and the mayor. The bill calls for fining brokers who use unofficial names in their listings and, perhaps, suspending their licenses. City Room quotes Jeffries as saying that real estate agents “are allowed to essentially pull names out of thin air in order to rebrand a neighborhood and have the effect of raising rents or home prices.” A senior vice president for the Real Estate Bard of New York, meanwhile, says it would be “difficult to legislate the use of an official name when these neighborhood names are not legally defined.” Still: BoCoCa, we hardly knew ye.
‘SoBro’ and ‘ProCro’ No Joke to Assemblyman [City Room]
Assemblyman Wants To Prevent Realtors From Renaming Neighborhoods [NY1]
While he’s at it, why doesn’t he require community boards to approve neighborhood boundaries, and fine anyone who refers to their neighborhood as something else.
My landlord would be fined for marketing my building as being in Brooklyn Heights when everyone knows the south side of Atlantic is Cobble Hill. Or is that South Brooklyn?
And God knows there’s no agreement on the borders delineating Boerum Hill, Cobble Hill and Carroll Gardens aka BoCoCa.
” It will always be BoCoCa to me.”
You’re a very bad man.
I don’t know whether to laugh or cry at this one.
“What happened to the sagging pants bill?”
I’m still not clear on how the kids keep those saggy pants up! Pins? Duct tape? I saw one kid the other day and his pants were literally half way down his upper thighs defying the law of gravity! : P
seriously dude – there’s ALOT of other things brokers do that should be addressed before going after stupid neighborhood names that no one takes seriously except 22 year olds fresh outta college named buffy.
how about the old bait and switch?
marketing commercial spaces as residential?
grossly overstating square footage?
Clearly he has too much time on his hands. What a moronic proposal. It will always be BoCoCa to me.
What happened to the sagging pants bill?
BedstuyMaven the area around Franklin Ave…
your tax dollars at waste.