hakimjeffries42011.jpgAssemblyman Hakeem Jeffries is a man on a mission, a mission to stem the tide of broker-named neighborhoods like “ProCro” and “Greenwood Heights”! According to City Room, Jeffries is going to introduce a bill next week that would require new names for neighborhoods get approved by community boards, the City Council and the mayor. The bill calls for fining brokers who use unofficial names in their listings and, perhaps, suspending their licenses. City Room quotes Jeffries as saying that real estate agents “are allowed to essentially pull names out of thin air in order to rebrand a neighborhood and have the effect of raising rents or home prices.” A senior vice president for the Real Estate Bard of New York, meanwhile, says it would be “difficult to legislate the use of an official name when these neighborhood names are not legally defined.” Still: BoCoCa, we hardly knew ye.
‘SoBro’ and ‘ProCro’ No Joke to Assemblyman [City Room]
Assemblyman Wants To Prevent Realtors From Renaming Neighborhoods [NY1]


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  1. “By BoerumHillScott on April 20, 2011 2:12 PM

    I think the bill should outlaw any neighborhood names not in the original Dutch”

    Why stop there? I say we go back to the original Native American names. Thus, the only neighborhood name I believe is valid is Canarsie.

  2. And whoever linked all of the bills this guy has supported made my point perfectly. Almost all of those bills do nothing but add bureaucratic bullshit that will waste taxpayer money and add no value. School administrators have to file reports of stuff, police have to file reports of stuff, people have to keep records of stuff….. red tape….. red tape…. red tape….

  3. What a waste of resources.

    Idea: Fire 90% of legislators.

    Make the remaining 10% focus on things that actually matter instead of dreaming up new rules just because they can.

    Dipshit.

  4. Come to think of it, the term “Prospect Park South” was also the work of a developer. Strike that name from the record too.

    As I said above, I don’t know whether to laugh or cry that a member of the legislature is working on this issue.

  5. I wonder if his bill would apply retroactively?

    After all, the term “Bensonhurst” was developed by a real-estate developer (the name of the development was actually “Bensonhurst-by-the-Sea”).

    Here is a fact: at the time of its original development, Bensonhurst-by-the-Sea was one of those “suburbs in the city” developments akin to Prospect Park South. In fact, at its inception it was the most exclusive of these developments. Check out the photos in the Brooklyn Historical Society.

    The development company went on to have financial troubles, and no longer had the ability to enforce its zoning restrictions. Given this fact, plus the upwardly-mobile Jews and Italians streaming out of the Lower East Side, the Bensonhurst of today was developed. There are still a few traces of the original development, however.

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