hakimjeffries42011.jpgAssemblyman Hakeem Jeffries is a man on a mission, a mission to stem the tide of broker-named neighborhoods like “ProCro” and “Greenwood Heights”! According to City Room, Jeffries is going to introduce a bill next week that would require new names for neighborhoods get approved by community boards, the City Council and the mayor. The bill calls for fining brokers who use unofficial names in their listings and, perhaps, suspending their licenses. City Room quotes Jeffries as saying that real estate agents “are allowed to essentially pull names out of thin air in order to rebrand a neighborhood and have the effect of raising rents or home prices.” A senior vice president for the Real Estate Bard of New York, meanwhile, says it would be “difficult to legislate the use of an official name when these neighborhood names are not legally defined.” Still: BoCoCa, we hardly knew ye.
‘SoBro’ and ‘ProCro’ No Joke to Assemblyman [City Room]
Assemblyman Wants To Prevent Realtors From Renaming Neighborhoods [NY1]


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  1. BIH: I’m not sure there is a difference between the two. Or even between the two and the fantasy charter school graduate. Do we know that he didn’t attend private elementary school, and that his don’t? Do those things matter? Is “relative proximity to grandparents and my old house” the only valid criteria for moving to a neighborhood, and one that exempts one from otherwise being defined as a gentrifier? I will answer my own question and say, “no.” Jeffries is indiscriminate when he talks about gentrification – he’s not separating out people who want to make a difference versus people who are kicking out rent stabilized old-schoolers so they can flip a house versus anyone in the middle. So I’m not sure why he, with his education and piles of money and new condo, should consider himself any less of a community “problem” than the evil gentrifying forces he pretends to battle.

  2. there are more egregious offenses by brokers that I’d like to see cracked down on.

    when moving to NYC we came up over a weekend to try and find an apartment, and found one we liked and put in an application on.

    even though we were the first applicants and were more than qualified, the broker started dragging his feet early that week. couldn’t give us a reason that it was taking so long until for our application to be approved until that Friday, when we had no choice but to plan yet another apartment finding trip up from DC. Finally he calls with some story about how he had messed up and the landlord had wanted to rent the apartment for $200 more per month than he had listed it on craigslist. Since it was “his mistake”, he offered to rent us the apartment for “only” $100 more per month than we had agreed to.

    We knew it was a scam but there wasn’t anything we could do about it. The broker’s name was Brad Einhorn and according to a post I saw on here recently, he’s working for Brownstoner.com now.

  3. Hakeem Jeffries is still trying to figure out if he is for or against Atlantic Yards (At-Ya?) Personally, I think he was expecting a bigger check from Ratner to help him decide…kind of like Tish James…where’s her Daniel Goldstein sized pay-off to switch sides?

  4. All these names a really dumb. They’re little more than real estate marketing tools. Us natives tend not to use them, so no big deal. We don’t need the city council to get involved.

  5. Exactly – the drug selling gangs (and the subway entrance) referred to above are in Clinton Hill, not Fort Greene – although both are in Jeffries’s district (and, I believe, the same police precinct).

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