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Sales have officially started at The Isabella at 545 Washington Avenue in Clinton Hill but there’s still not much information on the development’s website. Just this (in flash player mode): “63 perfectly suited homes. 20 minutes to Manhattan. On-site rental parking. Walk down to Prospect Park. Fitness Center. Common roof deck. Fresh Direct at your service. Eligible for 421-A tax abatement. Opening late spring. Life deserved.” (Late Spring? Better get on that.) Listings on StreetEasy range from $285,000 for a 465-square-foot studio to $980,000 for a 1,656-square-foot three-bedroom. And the press release sent to us added: “All of the residences will feature ceiling heights up to nine feet, floor-to-ceiling windows, part time doorman, 24-hour virtual doorman, video intercom security systems, and hardwood floors, as well as access to a residents’ only rooftop and fitness center. Select homes will offer private outdoor space and radiant floor heating … Open kitchens will be outfitted with white-glass tile backsplash, Grey Oak cabinetry Energy-Star Bosch appliances, and stainless steel finishes by Kohler. Spacious bathrooms tout porcelain tiles, Wenge finish vanities, Kohler showers and vanities, and Toto toilets.” How do you think it will sell?
Isabella Condos Teed Up for Launch [Brownstoner]


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  1. Does anyone know when HPD issues the final 421a approval? Wouldn’t it be in the developers’ interest to have it in place
    before sales begin?

    It does look like an Ikea catalog…

  2. This is an instant classic. “Walk down to Prospect Park?” In what alternate universe is this an appropriate claim for a building located on Atlantic and Washington? And “24-hour virtual doorman?” What does this even mean? Does this virtual doorman call the cops when someone is breaking into the building and lurking in the stairway waiting to jump someone? Does this virtual doorman sign for packages? And it’s nice that they are offering Fresh Direct to the residents. Does the apartment come with UPS and FedEx availability too?

    My blood pressure rises when I read things written by realtors.

  3. This has no appeal for me.

    Then I read that the places include Toto toilets? THE Toto toilet?

    SOLD!

    I mean, c’mon. Who cares about all that other real estate jibber jabber. We’re talkin’ TOTO toilets!

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