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Sales have officially started at The Isabella at 545 Washington Avenue in Clinton Hill but there’s still not much information on the development’s website. Just this (in flash player mode): “63 perfectly suited homes. 20 minutes to Manhattan. On-site rental parking. Walk down to Prospect Park. Fitness Center. Common roof deck. Fresh Direct at your service. Eligible for 421-A tax abatement. Opening late spring. Life deserved.” (Late Spring? Better get on that.) Listings on StreetEasy range from $285,000 for a 465-square-foot studio to $980,000 for a 1,656-square-foot three-bedroom. And the press release sent to us added: “All of the residences will feature ceiling heights up to nine feet, floor-to-ceiling windows, part time doorman, 24-hour virtual doorman, video intercom security systems, and hardwood floors, as well as access to a residents’ only rooftop and fitness center. Select homes will offer private outdoor space and radiant floor heating … Open kitchens will be outfitted with white-glass tile backsplash, Grey Oak cabinetry Energy-Star Bosch appliances, and stainless steel finishes by Kohler. Spacious bathrooms tout porcelain tiles, Wenge finish vanities, Kohler showers and vanities, and Toto toilets.” How do you think it will sell?
Isabella Condos Teed Up for Launch [Brownstoner]


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  1. Buttermilk – It’s standard practice to start sales before HPD approval of a 421a application. The Condo plan usually lists the risk that HPD won’t approve the 421a as one of the “special risks”. Most educated buyers feel pretty comfortable buying with the 421a application pending. HPD doesn’t have a ton of discretion, as long as you meet some pretty basic requirements, you will get the 421a. If you’ve got a reputable developer, you’ve got nothing to worry about. I’d be more concerned if it was some fly by night operation. Not sure who the developers of this building are… And, oh yeah – toto toilets!

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