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Today the Observer runs a story on the impending arrival of Whole Foods and its possible threat to the Park Slope Food Coop. “Whole Foods is more of an ideological challenge to the Park Slope Food Coop, the headquarters of arch-Park Slope living, than it is a threat to business,” states the article, which points out the the Coop has a higher profit margin than Whole Foods. Writer and Park Slope resident Amy Sohn vowed not to make the switch from the Coop to Whole Foods, but hoped the Coop members “who wind up on the blacklist” would. She says the people who will enjoy the Whole Foods most “Want to replicate their sort of Mall of America experience in New York City, so they love that you can have a Whole Foods in Brooklyn.” Like it or not, the site will be built: the article reveals an Austin-based construction company will begin work 2011 and will open the store late 2012.
Whole Prudes: Austin Comes to Gowanus [Observer]


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  1. “Mr. Yellin described Whole Foods as a “weird art installation, a postmodern clusterfuck of like 55 kinds of the same kind of granola and 55 kinds of the same kind of chocolate.”

    ^^^Why I love Trader Joe’s.

    I don’t need a bunch of choices when I buy groceries. I don’t have time for brand analyzing.

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