toren-rendering-march31.jpg
Toren, the new development at 150 Myrtle Avenue promising “A New Angle on Modern Living,” starts sales tomorrow. The Skidmore, Owings & Merrill-designed tower, reminiscent of a barcode, is 38 stories, with 240 market rate condos and 40 below-market rate condos (The New York Times reported that 10,000 people entered the lottery to buy those units). The top eight floors have eight one-bedroom penthouses and 24 two- and three-bedroom duplex penthouses. William Ross, Director of Development Marketing at Halstead Brooklyn, which is handling the listings, said he isn’t apprehensive about bringing another luxury product on the market, with Oro Condominiums struggling to sell around the corner. “Not this one, this one is special,” he said. Toren’s indoor pool is designed to replicate the Art Deco saltwater pool formerly at the St. George Hotel on Henry Street, once the largest of its kind in the world, and there’s a co-generation plant in the building’s basement. Toren also features a bi-level furnished roof garden with an outdoor movie theatre, indoor library, attended lobby, yoga room and fitness center by Iowa Fitness. Ross said parking is on the second and third floor, not underground, because there’s an old train station right next to the building, possibly the former Myrtle Avenue el’s first underground station. He said the station is too short to accommodate today’s cars. BFC Partners is the developer.
Toren: A New Angle on Modern Living
Toren Listings [Halstead] GMAP
150 Myrtle Revealed As Part of Condo-Mania Event [Brownstoner]
New Details on 150 Myrtle Avenue [Brownstoner]


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  1. “because there’s an old train station right next to the building, possibly the former Myrtle Avenue el’s first underground station”

    ??

    The El had no underground stations, because it was an el. Duh.

    It’s the former Myrtle Ave station on the line that connects to the Manhattan Bridge.

    That said, it’s a shame that they’re building parking at all.

  2. People live in lots of non “roll out of bed” places in Manhattan and pay through to nose to live there…

    Avenues C and D.
    Inwood
    Washington Heights
    York Avenue.

    Not everyone needs a Starbucks when they roll out of bed.

  3. “what is getting torn down for this — is this on the east side of the street? Or is this replacing part of Metrotech on the west side? According to the CityMap, it’s right in the middle of Myrtle Avenue next to 4 metrotech, but I don’t see how it fits.”

    2:38, This building is east of Metrotech on the east side of Flatbush Ave. A few little stores, a fast food lot, and a grocery store were torn down to make way for development between Flatbush and Asland. But I agree with you either this building is going to be THAT ugly or that is the WORST rendering I have ever seen.

    There are plenty of people living in this area, University Towers, the housing project, some small homes. The difficulty is services such as supermarkets, drug stores, and drycleaners are a longer walk than some residencial areas but they will come in with the new building.

    As for “roll out of bed” convenience 2 words…

    FRESH DIRECT!

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