SOM-designed Toren About to Hit the Market
Toren, the new development at 150 Myrtle Avenue promising “A New Angle on Modern Living,” starts sales tomorrow. The Skidmore, Owings & Merrill-designed tower, reminiscent of a barcode, is 38 stories, with 240 market rate condos and 40 below-market rate condos (The New York Times reported that 10,000 people entered the lottery to buy those…
Toren, the new development at 150 Myrtle Avenue promising “A New Angle on Modern Living,” starts sales tomorrow. The Skidmore, Owings & Merrill-designed tower, reminiscent of a barcode, is 38 stories, with 240 market rate condos and 40 below-market rate condos (The New York Times reported that 10,000 people entered the lottery to buy those units). The top eight floors have eight one-bedroom penthouses and 24 two- and three-bedroom duplex penthouses. William Ross, Director of Development Marketing at Halstead Brooklyn, which is handling the listings, said he isn’t apprehensive about bringing another luxury product on the market, with Oro Condominiums struggling to sell around the corner. “Not this one, this one is special,” he said. Toren’s indoor pool is designed to replicate the Art Deco saltwater pool formerly at the St. George Hotel on Henry Street, once the largest of its kind in the world, and there’s a co-generation plant in the building’s basement. Toren also features a bi-level furnished roof garden with an outdoor movie theatre, indoor library, attended lobby, yoga room and fitness center by Iowa Fitness. Ross said parking is on the second and third floor, not underground, because there’s an old train station right next to the building, possibly the former Myrtle Avenue el’s first underground station. He said the station is too short to accommodate today’s cars. BFC Partners is the developer.
Toren: A New Angle on Modern Living
Toren Listings [Halstead] GMAP
150 Myrtle Revealed As Part of Condo-Mania Event [Brownstoner]
New Details on 150 Myrtle Avenue [Brownstoner]
It would be great for Downtown Brooklyn if this got built – and I think it’s actually a cool looking design (or at least a cool looking rendering – who knows what it’ll really look like). But the real question is – has this thing closed on construction financing yet? Because Cappocia does not have deep enough pockets to do this without being heavily leveraged and that’s really hard to right now, especially for condos in downtown Brooklyn. If he doesn’t already have financing in place – I doubt he’ll be able to get it until the economy gets stronger, the recession subsides, and liquidity returns to the financing market, which could take 1-2 years… Can he afford to hold on to the site for that long? I’m surprised they’ve already put units on the market. Looks like they are priced at about $700-800/SF which is right, unless the bubble bursts even further and prices start to sink….
I went to the NY Observer event and the model looks amazing. The other interesting bit was that (according to their model), the streetscape project (installation of new lighting, trees, etc.) would extend down Myrtle as well as Flatbush. Sarah,is that correct?
My only complaint with the renderings is that they are deceptive in that they don’t capture the serious incline on Flatbush between Myrtle and Willoughby…in real life, the grade of that block looks NOTHING like the rendering.
Whether the building is fabulous or not is debatable. The location is not so good, well, bad.
ya gotta admit that the rendering is funny though – where are the surrounding buildings, did they buy them all and demo them so that they can add some landscaping! LMAO
I think this is quite possibly the ugliest high rise I have ever seen. And the rendering makes it look like it is rising up from the verdant pastures of Columbia County.
I think this must be a joke. Bar code building?
It looks like a dildo, don’t you think? I see all the equipment busy at work on the corner of Flatbush and Myrtle even on Sunday. Never a dull moment in downtown MetroTech.
I’m confused by the acres of open space and parking lots at the base of the building. Doesn’t look much like Downtown Brooklyn.
Will be a very nice addition to the Brooklyn skyline.
If you have something nasty to say about this one, you would have something nasty to say about just about anything.
And probably do.
…Get ready for the usual chorus of haters…