SOM-designed Toren About to Hit the Market
Toren, the new development at 150 Myrtle Avenue promising “A New Angle on Modern Living,” starts sales tomorrow. The Skidmore, Owings & Merrill-designed tower, reminiscent of a barcode, is 38 stories, with 240 market rate condos and 40 below-market rate condos (The New York Times reported that 10,000 people entered the lottery to buy those…
Toren, the new development at 150 Myrtle Avenue promising “A New Angle on Modern Living,” starts sales tomorrow. The Skidmore, Owings & Merrill-designed tower, reminiscent of a barcode, is 38 stories, with 240 market rate condos and 40 below-market rate condos (The New York Times reported that 10,000 people entered the lottery to buy those units). The top eight floors have eight one-bedroom penthouses and 24 two- and three-bedroom duplex penthouses. William Ross, Director of Development Marketing at Halstead Brooklyn, which is handling the listings, said he isn’t apprehensive about bringing another luxury product on the market, with Oro Condominiums struggling to sell around the corner. “Not this one, this one is special,” he said. Toren’s indoor pool is designed to replicate the Art Deco saltwater pool formerly at the St. George Hotel on Henry Street, once the largest of its kind in the world, and there’s a co-generation plant in the building’s basement. Toren also features a bi-level furnished roof garden with an outdoor movie theatre, indoor library, attended lobby, yoga room and fitness center by Iowa Fitness. Ross said parking is on the second and third floor, not underground, because there’s an old train station right next to the building, possibly the former Myrtle Avenue el’s first underground station. He said the station is too short to accommodate today’s cars. BFC Partners is the developer.
Toren: A New Angle on Modern Living
Toren Listings [Halstead] GMAP
150 Myrtle Revealed As Part of Condo-Mania Event [Brownstoner]
New Details on 150 Myrtle Avenue [Brownstoner]
1:07: you may have a point, but it’s priced like it is already williamsburg and it isn’t. so, if they price them realistically, then yes, it will allow some “frontier” buyers to improve the area. otherwise, it will sit like all the rest…
“tried and failed? … tried and died”
-dune
Hey 1:27, I’m just curious (A) what are the “desperate outposts of human existence” to which refer (I’m not saying there are not any, I just want to know) and (B) what are the “better alternative” (Again, I’m just curious). The thing about Downtown Brooklyn is that (from a developers point of view) it’s just about as close to a blank canvas as you’re gonna get. Five years ago, this part of Flatbush was mainly gas stations and car washes. There is not displacement or eminent domain issues. It reminds me of Williamsburg 15 years ago when everybody called it a sinkwhole and now it’s (arguably) the hottest part of Brooklyn. I’m not saying this area is or will be anything like Billyburg, rather that in 10 years people may be looking back and marvelling at the transformation.
I agree, 1:21. that access to the 1 and 9 trains in downtown Brooklyn is fantastic!
A gain for Brooklyn but a future loss for the developer and, at 2am in the morning every night, he knows it.
But 1:07, the difference is that before they started building the condos in Wiliamsburgh (I don’t know about Greenpoint) a bunch of people came and kind of colonized the area and made it a place people wanted to live. There are a few pretty desperate outposts of human existance right at that spot; and a whole lot of better alternatives within a 1/2 to 1 mile radius. I hope it succeeds, but it has a lot to overcome.
where are all the other buildings. . . are those nice green trees supposed to represent the gas station and car wash
1:07, I agree. I have always scratched my head at people how refer to Downtown Brooklyn as a “terrible location”. It may not currently be a great location, but it is an AMAZING location for development…hence all the activity. I guess that’s why all the haters on this board are broke-ass haters and not developers…no vision whatsoever. Downtown Brooklyn has so much going for it, it’s easy to see why its a developers wet dream. This location (i) has 10 subway lines (Q,B,R,M,A,C,1,9,4,5) within a 10 minute WALK (ii) is right at the foot of the Manhattan Bridge (you can be in Manhattan in 10 minutes by car), (iii) is one block from Ft. Greene Park, (iv) is less than 10 minutes walk from the heart of Ft. Greene, (v) is a 10 minute WALK to Brooklyn Heights, Boreum Hill, Cobble Hill, etc. I honestly can not imagine a better (underdeveloped) area in all of Brooklyn.
Seriously, the only reason any of us are on this site and commenting is that we are either: unemployed or really old.
BTW – Brooklyn is wonderful!
To those who say the location is not great so were most other locations before they were gentrified(like Williamsbug or Greenpoint?. Only those without vision see darkness in everything. Can wait to see you jump the bandwagon when downtown Brooklyn becomes the envy of the world.