SOM-designed Toren About to Hit the Market
Toren, the new development at 150 Myrtle Avenue promising “A New Angle on Modern Living,” starts sales tomorrow. The Skidmore, Owings & Merrill-designed tower, reminiscent of a barcode, is 38 stories, with 240 market rate condos and 40 below-market rate condos (The New York Times reported that 10,000 people entered the lottery to buy those…
Toren, the new development at 150 Myrtle Avenue promising “A New Angle on Modern Living,” starts sales tomorrow. The Skidmore, Owings & Merrill-designed tower, reminiscent of a barcode, is 38 stories, with 240 market rate condos and 40 below-market rate condos (The New York Times reported that 10,000 people entered the lottery to buy those units). The top eight floors have eight one-bedroom penthouses and 24 two- and three-bedroom duplex penthouses. William Ross, Director of Development Marketing at Halstead Brooklyn, which is handling the listings, said he isn’t apprehensive about bringing another luxury product on the market, with Oro Condominiums struggling to sell around the corner. “Not this one, this one is special,” he said. Toren’s indoor pool is designed to replicate the Art Deco saltwater pool formerly at the St. George Hotel on Henry Street, once the largest of its kind in the world, and there’s a co-generation plant in the building’s basement. Toren also features a bi-level furnished roof garden with an outdoor movie theatre, indoor library, attended lobby, yoga room and fitness center by Iowa Fitness. Ross said parking is on the second and third floor, not underground, because there’s an old train station right next to the building, possibly the former Myrtle Avenue el’s first underground station. He said the station is too short to accommodate today’s cars. BFC Partners is the developer.
Toren: A New Angle on Modern Living
Toren Listings [Halstead] GMAP
150 Myrtle Revealed As Part of Condo-Mania Event [Brownstoner]
New Details on 150 Myrtle Avenue [Brownstoner]
This building is the coolest one to open this year. I was looking into the sales office this weekend and saw an 8 foot model of it, with pieces of the glass/metal wall behind it.
Its sad, this rendering is an atrocity of whats actually being built.
…as for williamsburg, you have 1 real train; the L. Has anyone tried the commute lately? You cant even get on a train during rush-hour. Lets see how much better it is after 1500 more people move into the edge.
This…building…frightens me. It is so, so Blade-Runnery. If I had one of those corner apartments with the glass-jutting things, I would spend all my time in an agoraphobic crouch under the blankets.
On the other hand, my ideal living space is Bilbo Baggin’s house in the Shire.
Rehab, I think you meant that TURD, The What.
Regardless, I agree with you 100% on this building – it’s fabulous.
I meant that TURD The Oro.
skidmore is an extremely acclaimed and prestigious firm, and I for one am really pleased to see that it is building something close to my house. I think this building looks fantastic–striking, bold, unique, and even sort of echoes the cross-cross bracing of SOM’s masterpiece , the Hanco k tower in Chicago. To compare this building to that turf, the Oro, is ridiculous
4:49, nice try. Thanks for playing. We have some very nice parting gifts for you. See ya!
At least he can improve on that Biff. You know the old saying “once a jackass always a jackass”.
4:22, you still understand you’re illiterate right?
jerri,
I wrote the original “roll out of bed” comment and meant it in regards to amenities like dry cleaning, diners, supermarkets, blockbuster, etc. – all services I’d think were more available in those other neighborhoods you list. But don’t get me wrong, these kinds of limitations are a lot easier to get fixed than say living a long walk from the subway.