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As we’ve said before, the whole Hello Living complex that’s springing up on Pacific Street is a game-changing step for eastern Prospect Heights. When signs of the six-building project first started sprouting up, we didn’t quite know what to make of it. Of course, we were psyched for the heretofore down-on-its-luck block to get an injection of residents (and all that would mean in terms of trickle-down demand for services in the nabe) but it wasn’t immediately clear whether this was the work of a madman or a genius. Perhaps just an optimist. The strategy of putting a building with high-end finishes and amenities in a decidely not high-end location seems to be paying off: Eight out of 15 units at the Madison (925 Pacific) are already in contract; another four are in contract at the Hudson (935 Pacific). (The first buyer in the Madison, by the way, was a young indie rocker of some repute.) About 50 people turned up at first open house last weekend; there’s another one on Sunday from 1 to 3 pm. Have any readers been inside?
925 Pacific Street [Aguayo & Huebener] GMAP
Trouble at Hello Living? [Set Speed]
Pacific Blue Bares All [Brownstoner]

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What's Your Take? Leave a Comment

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  1. Although I wouldn’t have put it quite so crudely, I agree with 11:22. It seems like it’s being done really well, and everyone seems to have something to complain about on this increasingly snarky blog. I applaud the fact that at least one ‘new construction’ seems to be thought out, and not the crap you see going up everywhere.

  2. Ooch – this is a harsh environment in the brownstoner world. I’m new to this site, but I think (rather frank) discussion of projects under construction is a positive thing, and leads to better design in the future…

    I applaud the efforts of the architects on this project – the layout and planning of the units is exciting(the interlocking spaces of the living room/bedrooms reading through to the exterior of the building is exceptional) My comments had to do with the quality/durability of the exterior wall – While the exterior is not complete, it is obvious at this point that there was a decision on this project to focus (spend money) on the interiors with the hope of attracting buyers. Just a bit more attention spent on the exterior could have made this project really sing…

  3. I’m not Jon… Is Scarano involved in the project? It’s a fantastic idea to build mezzanines in the units, but you still would have to live with the ugly stucco and poorly placed vents on the building….

  4. I don’t think they’re building mezzanines/lofts. When I went to the openhouse they said buyers could build them later but the developers couldn’t build them because of what had already been filed with the buildings dept.

  5. Jon,

    Why don’t you speak about the illegal lofts in the job that the building department hasn’t picked up on yet or are your mean spirited comments only reserved for Scarano. Hypocrit.

  6. Some of the interior finishes are palatable, and the space/layouts of the units are fantastic. but the whole project falls apart on the exterior detailing – shoddy stucco, warped flashing, etc… A prime example of a great architectural concept boiled down by the lowest cost denominator/dominiator/developer… the project looks bad now, and will only look worse as time goes on, no matter how much brown paint you put on that stucco…

    oh, and to top it off, the sales team is so TACKY – agressive and icky

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