applestore-080410.jpgOn the same day that the blog FIPS reported a Marty Markowitz staffer saying that Apple was not coming to Brooklyn, we sat in the audience at the quarterly Real Estate Roundtable luncheon at the Brooklyn Historical Society at which veteran commercial broker Robert Greenstone said he knew where the new Apple store would be but was sworn to secrecy. He could have been pulling the audience’s collective leg, but it didn’t seem like it. The whispers after the talk were that it was going to be in or around Atlantic Yards.


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  1. quote:
    there may be people who live in Brooklyn who are bored on a rainy Saturday, take a walk over to Apple and purchase something they wouldn’t have ordinarily

    wow it must be great to live in your fantasyland lala world. bored on a rainy saturday and walk into an apple store and purchase something? are you f’ing kidding me!?

    *rob*

  2. quote:
    Sure, it’s no problem to hop into Manhattan, but why?

    TO KEEP RENTS DOWN FOR PEOPLE WHO CAN BARELY STILL AFFORD TO LIVE HERE YOU ELISTIST LAZY MORON! ugh! not everyone wants brooklyn to turn into beverly hills.

    *rob*

  3. Agree DH, but on the flip side….if there was an Apple store (or insert other store name here) there may be people who live in Brooklyn who are bored on a rainy Saturday, take a walk over to Apple and purchase something they wouldn’t have ordinarily. Let’s put it this way….as it is now I go up to Bloomingdales twice a year or so cause I hate that area of 59th and Lex (and forget Soho, I won’t go there under any circumstances).

    If one were in Downtown Brooklyn, I guarantee I’d be spending more money at their store. Of course, I don’t expect that to happen anytime soon, but just an example…

  4. “Sure, it’s no problem to hop into Manhattan, but why? Brooklyn is a city of 2.5 million people with a Downtown in the midst of a renaissance, a lot of people with cash to burn and a large population that likes to shop local. ”

    yeah – i agree. i’m the laziest person ever. i’m not against these places opening in brooklyn. just trying to say regardless of all the wonderful rich people moving to brooklyn – if they want a 2,000 macbook or a 1,000 suit or a 500 pair of loafers they will go to manhattan to get it, as there are currently very few local alternatives. so opening brooklyn stores (in certain cases) would cannibalize locations in Manhattan.

  5. White Plains and Hackensack are not very far from Manhattan either but they have their own stores. It’s all in the demographics. There are several thousand families in Brooklyn who have spent more than a million dollars for their homes over the past several years, but they are the tippy-tip of the iceberg. The reality is that there is not the kind of discretionary income in Brooklyn that there is in Westchester County or Bergen County or Nassau County even though home prices here rival the very wealthiest towns anywhere. It is definitely an odd phenomenon IMO.

  6. Sure, it’s no problem to hop into Manhattan, but why? Brooklyn is a city of 2.5 million people with a Downtown in the midst of a renaissance, a lot of people with cash to burn and a large population that likes to shop local.

    That’s like saying, why does Chicago need its own stores when you can go 20 minutes to the burbs to get stuff.

    It’s nice to shop close to home.

    One example…whenever I needed bedding, pillows, sheets, etc I went to Century 21. Now that Laytner’s Linen and Home opened on Union and 7th I buy that stuff there…right near my house, don’t need to lug stuff on the train and I get to support a business in my own neighborhood. Win win for all.

  7. if you’re buying expensive suits (which last a long time) – what’s the problem with hopping on the train for 2 stops and buying them in Manhattan?

    Same with the apple store. it’s not like brownstone brooklyn is very far from the Soho and Meatpacking locations.

  8. I do about 80% of my clothes shopping online via Nordstrom. I would love to have them open a full service store, although the rack works for me right now. I know someone in their corporate office and they said a Manhattan location is not in the works.

  9. Speaking of Marshall’s, the space they currently have in Atlantic Center would be great for an Apple Store – it’s certainly large enough. And that particular Marshall’s is like a low rent swapmeet- clothes on the floor, chipped and broken glassware, busted photo frames, missing price tags and the requisite surly staff. Time for it to disappear.

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