fulton-mall-hm-05-2008.jpg
Intriguing…Racked is reporting via “an informant” that H&M’s second Brooklyn location (the other’s way down on Avenue U) is going to be at the Fulton Mall. If the rumor’s true, it’ll be a victory for the Downtown Brooklyn Partnership, which has been pushing for more big-name chains to sign leases at the Mall.
Storecasting: H&M to Set Up Shop on Fulton Mall [Racked] GMAP
Fulton Mall ‘Mallification’ Inevitable? [Brownstoner]
Photo by wallyg.


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  1. sdrubbins, i missed the part where you established that h&m was highbrow. have you ever actually been to an h&m? it’s like target or ikea, except all clothes. or is it that you think the h&m is like the marijuana of retail gentrification – a gateway leading inexorably to an ann taylor loft?

  2. both Dave and Biff depress me — I mean, are they on here commenti ng every ten minutes? do they not have a life? must the be know-it-alls about EVERY damn thing including H&M? I mean, I know someday I’ll be retired too and sitting at home in my underwear waiting for my check from the government to arrive, but please god, don’t make blogs my only hobby!

  3. “In other words, strange as it sounds, development and gentrification in Fulton Mall might actually lead to economic depression in that area.”

    You are so full of crap sdrubbins. I hope the buses hit and kill you.

    Fulton Mall is trash. The people who shop there are trash. It needs to be plowed under and they need to start again. Totally ghetto and dirty.

    Let the gentrification begin.

  4. “Look at 7th Avenue: the rents skyrocketed over the lest 20 years, such that it’s near-impossible to succeed with a small business there. That’s why all the good restaurants and bars are on 5th Ave now.”

    This is not a crazy defense of Park Slope post and I actually am really enjoying your thoughtful posts, Sdrubbins (truly) but in the last year, some really fine restaurants have opened on 7th Avenue…Barrio, Moim, Chiles and Chocolate, some say Elementi, but I won’t go in there for personal reasons…

    I still COMPLETELEY agree with you about rents being outrageous and the fact that there are way too many empty storefronts still (especially given the extreme affluence of the nearby area) but perhaps it’s making a small comeback.

    5th is still more fun, but I’ve seen 7th making a resurgence over the last year.

    Your comments about Fulton Street are spot on. Thanks for your posts. They are fun to read.

  5. 4:33 it’s not a double standard. Fulton Mall skews toward the lowbrow (for lack of better terminology). If you don’t like the lowbrow stuff, and shop elsewhere, then more power to you. That’s fine.

    But if your attitude is, “it’s lowbrow, it’s urban blight, it must change because it’s not to my taste” then you are a snob. The numbers tell the story: it’s the most economically successful retail district in Brooklyn, bar none.

    You live in Boerum Hill and want some highbrow shopping near you? Fine – I do too, actually. So you can go to the boutiques on Atlantic Ave, or Smith St, or up to 5th Ave, or that nice block of Bergen St…. But having the lowbrow Fulton Mall nearby means more variety. That’s a good things, as long as there is a satisfactory number of highbrow places near you.

    Let’s also not forget, there is a very real possible downside to the prospect of development. Look at 7th Avenue: the rents skyrocketed over the lest 20 years, such that it’s near-impossible to succeed with a small business there. That’s why all the good restaurants and bars are on 5th Ave now. It seems crazy that you might have lingering empty storefronts in such an intensely gentrified area, but they’re there.

    In other words, strange as it sounds, development and gentrification in Fulton Mall might actually lead to economic depression in that area.

    My argument is simple, and involves no double standard: if it ain’t broke don’t fix it. And Fulton Mall, even if it isn’t to your taste, definitely ain’t broke.

  6. 4:40 said, “Fulton Mall also has the largest ratio of gallons of spit per square foot.”

    4:47 said, “cities are fluid and organic…they can’t be frozen in time…”

    What a coincidental pair of posts!

  7. and in addition to 4:33, Fulton Mall is not some hidden neighborhood strip…its a major commercial strip in the middle of down town brooklyn…it SHOULD cater to a larger variety of people, because a large variety of people live in brooklyn and the surrounding neighborhoods…cities are fluid and organic…they can’t be frozen in time…

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