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Intriguing…Racked is reporting via “an informant” that H&M’s second Brooklyn location (the other’s way down on Avenue U) is going to be at the Fulton Mall. If the rumor’s true, it’ll be a victory for the Downtown Brooklyn Partnership, which has been pushing for more big-name chains to sign leases at the Mall.
Storecasting: H&M to Set Up Shop on Fulton Mall [Racked] GMAP
Fulton Mall ‘Mallification’ Inevitable? [Brownstoner]
Photo by wallyg.


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  1. it’s not as if 34th street is that much more appealing to non-tourists than fulton mall. the areas around the midtown h&ms are slightly better, but not enough to justify dealing with the commute (and, also, the tourists). verdict: yay!

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