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Intriguing…Racked is reporting via “an informant” that H&M’s second Brooklyn location (the other’s way down on Avenue U) is going to be at the Fulton Mall. If the rumor’s true, it’ll be a victory for the Downtown Brooklyn Partnership, which has been pushing for more big-name chains to sign leases at the Mall.
Storecasting: H&M to Set Up Shop on Fulton Mall [Racked] GMAP
Fulton Mall ‘Mallification’ Inevitable? [Brownstoner]
Photo by wallyg.


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  1. Just bought in Boerum Hill and thats great news…FULTON MALL IS A DUMP… Hopefully some better retailers keep coming in…

    EVERYONE settle down because gentrification is coming to Downtown Brooklyn…

    Seriously how many ghetto cell phone stores do they need…

  2. The comments section of this website really shows what the United States has become.

    You all literally sound like you have IQ’s of about 40.

  3. I’m a white Boerum Hill resident (brownstone owner, no less!), and 2:33 and I will be outstyling all you boring Manhattan snobs. The H&M news is really exciting.

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