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Some Slopers have been wondering what’s going into the storefront on President Street, just west of Fifth Avenue, that’s been sporting a revolving sign that reads Delicious on the Slope. Why, it’s an Israeli-Mediterranean eatery/soda fountain, of course. Delicious on the Slope is the brainchild of an Israeli chef named Yair who says the hard-to-miss sign has been breeding misconceptions about the nature of his future restaurant (slated to open in about six weeks), leading people to think it’s going to be an ice cream parlor or worse—a coffee shop. We are going to serve egg creams and have a full menu, he says, but I am not going to allow anyone to come and sit here with their laptop for eight hours. And how’d he come up with his concept? I realized there was no place else in the area to get traditional Jewish food like corned beef and pastrami. Sounds like a good enough reason to us, and here’s hoping the nosh is indeed delish. GMAP


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  1. Most restaurants seem to never be full, even on Saturday nights. I’ve talked to several restaurateurs about this, and most seem to think of it as a long term investment. They want to get settled for when the Atlantic Yards and other new projects are built.

    While most rich people in the neighborhood love having all the restaurant options and hate new development, the peasants working the field know that their businesses will only suceed when the population of the area increases dramatically. So, most are very much look forward to all the new residents coming to the neighborhood. The area north of Union Street is really primed to capitalize for this new population boom.

    Will it work? Tough call. Most restaurants barely last 2 years. But, maybe think it’s worth the gamble…

  2. I love food. I will be there as soon as it opens, and I swear I won’t try to sit there with my laptop for 8 hours. OR, if I do, I promise to stuff my face with pastrami and egg creams for the full 8 hours.

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