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  1. From the world of PR: the last firm I was with had the Mayfair Hotel in London as a client. It’s a celebrity-type upscale hotel that gets off on having famous folks stay there. As part of our campaign we had the GM – a real flamboyant type guy – interview Paris Hilton on her stay at the hotel. We posted the interview on Facebook and of course gots lots of attention for the client.

    In truth, she’d NEVER stayed there! She readily agreed to pretend she had stayed a few days and so was coached up on some of the hotel’s features an hour before the interview. She then went out and delivered a completely lie-based interview flawlessly. In many ways, she’s a real pro.

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