Minimalist Japanese Retailer Muji Close to Opening on Wythe in Williamsburg

Photo from a Brownstoner tipster

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Design-conscious retailer Muji is getting close to opening its first Brooklyn shop at 200 Wythe Avenue in Williamsburg, where new signage recently appeared in the windows. Official opening day is September 8, the firm announced Tuesday.

Muji has been exciting budding architects the world over since 1980 with simple and streamlined unbranded goods such as transparent toothbrushes and brown-paper notebooks. The 7,300-square-foot store will carry a wide variety of products from furniture to clothing and have an embroidery station where items can be customized with more than 300 designs.

The company, which has six other stores in the New York area, chose Williamsburg for its artistic leanings. “As the neighborhood is home to young families and collectives of innovators, artists and design-conscious individuals, this area perfectly encapsulates the types of communities that continue inspire our brand and inform our design processes,” said MUJI USA President Toru Tsunoda in an announcement. “We’re excited to finally become part of this vibrant district.”

The firm plans to collaborate with local artists on projects “that pay homage to Brooklyn’s vibrant creative scene and connect with the diverse families that inhabit it,” Muji said.

muji brooklyn williamsburg 200 wythe avenue

Photo from a Brownstoner tipster

The new seven-story mixed-use building where Muji is opening has 164 apartments and was previously a one-story warehouse.

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