In Brooklyn, Brand Value Outpacing Real Estate
Even if Brooklyn’s condo prices are no longer skyrocketing, the value of its brand still is, according to a recent piece in the NY Press. Check it: I was having lunch yesterday with someone from a prominent Brooklyn cultural institution and he admitted that he now gets requests to collaborate with his arts organization simply…
Even if Brooklyn’s condo prices are no longer skyrocketing, the value of its brand still is, according to a recent piece in the NY Press. Check it:
I was having lunch yesterday with someone from a prominent Brooklyn cultural institution and he admitted that he now gets requests to collaborate with his arts organization simply because they’re located in Brooklyn. “We think it would be great to do something with you guys,” he’s been told. “We’d really like to have BROOKLYN associated with our name. It’ll look great on the poster.” Isn’t it grand how quickly a borough can become a brand?
This anecdote comes as no surprise to us. Do you think there’s the risk of overexposure to the brand, though? Might there be brand fatigue at some point and, God forbid, a backlash?
The Brooklyn Brand to Expand [NY Press]
Photo by Dan Cox
Brooklyn is made up of newcomers.
Without them, the borough would be dead.
You are the punk, 1:42 for not recognizing that.
The old days are over.
“I seriously doubt that most people, particularly people born and raised in Brooklyn, have “always” thought of it as a ‘brand.'”
Who cares what you think? Are you from Brooklyn? No. So what the hell do you know about it??? NOTHING!! Brooklyn’s better, punk. You must be Manhattan trash. Or worse, a newcomer to Brooklyn who doesn’t know the deal.
I seriously doubt that most people, particularly people born and raised in Brooklyn, have “always” thought of it as a “brand.” Plus, no better way to showcase that famous Brooklyn inferiority complex than to insist that Brooklyn’s always been superior to Manhattan…
Those of us born, raised and still living in Brooklyn have always thought of it as a brand – we have always identified with being from Brooklyn, which we’ve always considered superior to Manhattan. Still do.
Then walmart should change their name to
Everything here is shit made in China.
What is your point? They never claimed to make everything in Brooklyn.
Don’t be absurd.
12:55pm. don’t know where brooklyn industries makes its stuff, but from what I understand, they are a very impressive business – a couple that grew a t-shirt shop into an international brand.
i live in williamsburg, and there are foreign tourists everywhere shopping and most are holding a brooklyn industries bag.
in any case, criticizing a business because it doesn’t have all of its operations in the US, is silly. they have the right to make a profit, and also, their clothes are fairly inexpensive and really well made. my husband has a lot of clothes from them, some several years old, and they still look great, especially a jacket he bought.
i have no special relationship with this store, but i think that we have to respect what they’ve done.
BTW,
BROOKLYN SINDUSTRIES seems to carry non-USA made inventory for the most part.
Should change their name…
MM, that must have been quite a few years ago or the cabby was yanking your chain. Any Londoner and many others in the world know Brooklyn as the namesake of Posh & Becks’ kid.
I think the “Welcome to Brooklyn” sign was in the begining of “welcome back Kotter”…not “Taxi”