In Brooklyn, Brand Value Outpacing Real Estate
Even if Brooklyn’s condo prices are no longer skyrocketing, the value of its brand still is, according to a recent piece in the NY Press. Check it: I was having lunch yesterday with someone from a prominent Brooklyn cultural institution and he admitted that he now gets requests to collaborate with his arts organization simply…
Even if Brooklyn’s condo prices are no longer skyrocketing, the value of its brand still is, according to a recent piece in the NY Press. Check it:
I was having lunch yesterday with someone from a prominent Brooklyn cultural institution and he admitted that he now gets requests to collaborate with his arts organization simply because they’re located in Brooklyn. “We think it would be great to do something with you guys,” he’s been told. “We’d really like to have BROOKLYN associated with our name. It’ll look great on the poster.” Isn’t it grand how quickly a borough can become a brand?
This anecdote comes as no surprise to us. Do you think there’s the risk of overexposure to the brand, though? Might there be brand fatigue at some point and, God forbid, a backlash?
The Brooklyn Brand to Expand [NY Press]
Photo by Dan Cox
They USED to make some cool Ts…but started experimenting with some wacky hallucinogenic designs (like you could only get em in fuschia, teal, mustard, etc.)
THEN they start charging like 30 bucks for ’em!!!
They lost me a cool couple of summers ago…
the clothes made at target are made by 8 year old chinese.
i at least prefer my clothes made by legal age chinese.
I think I would buy Brooklyn Industries cloths if they were made in brooklyn or even the US.
If I want clothes from china im just going to go over to target and save 40 bucks.
no, brooklyn industries clothes are not tattered and distressed. they are very nice.
“OTOH? AFAIK?”
Pretty standard stuff IMHO Park Sloper, albeit not exactly English.
http://www.geocities.com/SouthBeach/Lagoon/9819/acronyms.html
My, my, my. You young guys really went at each other…pent up hostility?
Take a deep breath everyone!
TheGrammarLady (who wouldn’t fit in anything at Brooklyn Industries anyway….aren’t a lot of those clothes tattered and distressed? I would look like a fool.)
well, if Brooklyn is good enough for Posh Spice and David Beckham, it must be the new “it” place. Now, excuse me as I place my head in the oven…..
Love the clothes but why oh why are they made in China? they should be made in Brooklyn. At $75 for a sweatshirt you can’t tell me they would loose money if they made the clothes here.
i really doubt anyone moves to brooklyn because of abunch of guido douches.