brookindus1207.jpg
Even if Brooklyn’s condo prices are no longer skyrocketing, the value of its brand still is, according to a recent piece in the NY Press. Check it:

I was having lunch yesterday with someone from a prominent Brooklyn cultural institution and he admitted that he now gets requests to collaborate with his arts organization simply because they’re located in Brooklyn. “We think it would be great to do something with you guys,” he’s been told. “We’d really like to have BROOKLYN associated with our name. It’ll look great on the poster.” Isn’t it grand how quickly a borough can become a brand?

This anecdote comes as no surprise to us. Do you think there’s the risk of overexposure to the brand, though? Might there be brand fatigue at some point and, God forbid, a backlash?
The Brooklyn Brand to Expand [NY Press]
Photo by Dan Cox


What's Your Take? Leave a Comment

Leave a Reply

  1. “These two guys going at it on this thread are your classic example of people who should be booted from Brooklyn.”

    You CAN’T boot me from Brooklyn. I’m FROM here (I’m 3:23)and I’m 44, meaning I’ve been here longer than you. I ain’t afraid of you or your gun. I grew up in East New York, dealt with every kind of tough guy you can imagine, never owned a gun and STILL earned my respect. I don’t need no gun to take care of myself, unlike your pu**y ass. So get another gun and hold on tight. You’re going to need it.

  2. I am Brooklyn born and bred, 40 years, and have the scars to prove it.
    The newcomers can not be lump into one category. (Across the bridge, from other states, from other countries) I welcome them as long as they keep things on the upswing and stay the f@#$ out of my parking space. Oh yes they are welcomed, since they replaced many of the criminal elements and broke the cycle of replacing one generation of salvages with another. I no longer have to carry my gun and do not see the need to pass it down to my son. Yes some good people were also replace, casualties of class war. These two guys going at it on this thread are your classic example of people who should be booted from Brooklyn.

  3. What I think is funny is when a musician, or artist that is a transplant claims they are a “Brooklyn artist” or “Brooklyn band” when they are actually “Brooklyn based” and just using Brooklyn as a selling point. People would not have moved here if it weren’t forwhat the people here before set up, and us who are born and bred, and are continue to live here and own businesses here are prouder from where we came from than people who had to fight all their lives to get out of the shit towns they came from cause those towns sucked compared to were they moved to- BROOKLYN….Otherwise you’d still be there proud as fuck, like us.

  4. “I’m from Baltimore, bud. I could kick your ass any day of the week.”

    Then you woke up. Baltimore?? HA!! Sucker town. Baltimore is for punks (like you). The day a Baltimore she-male like you kicks my ass, I’ll give up my Brooklyn citizenship. Keep dreaming.

  5. “Brooklyn is made up of newcomers.

    Without them, the borough would be dead.”

    Yeah, right. I was here BEFORE the newcomers, and Brooklynites like myself will be here AFTER losers like 1:50 are gone. New days, old days, it’s MY Brooklyn. Why don’t you just go back to where you came from and stay out of this before you have to catch a beat-down?

    Punk.

  6. Reference 10:48 am:

    When I’m anywhere in the city, I usually give my neighborhood when asked where I live, but when I’m anyplace else in the world I say Brooklyn. Because people have usually heard of it. I think folks in Queens, like most of us from the five boroughs, give their neighborhoods when asked where they live while actually in the city. (Staten island might be an exception.) I think those same Queens’s residents are prone to say New York when not in the city. (I just don’t think Queens is as well known.)

    I think that may be a possible reason, you seldom hear people from Queens say they’re from Queens.

    As for me, I just love saying “I’m from Brooklyn.” In fact, I like saying it more than I like saying my neighborhood.

1 2 3 4 5