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A reader inquired about a new modern building at 556 Fifth Avenue in the South Slope. Yes, it stands out from its neighbors both in height&#8212it used to be a single story building, reborn as a five-story, eight-unit building&#8212and aesthetics. Turns out, the building is being marketed with a sister development on 264 Cumberland in Fort Greene as “classic modern“&#8212the name of their campaign, which proposes the building as the melding of Victrolas and iPods (a rendering of the interiors is on the jump). Prices for The Fifth Avenue Modern Park Slope will range from $489,900 to the $950,000 or so.

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  1. I happen to like it for what it is, but for those who don’t, we can at least be thankful this is the exception and not the rule in this neighborhood.

    In Williamsburg and Greenpoint, stuff much inferior to this is popping up on every block.

  2. I find it difficult to say it’s ugly or not. It’s unique and has lot’s of windows for sure, but that euro interior doesn’t work for me. It is cold and sterile. Reminds me of a doctor’s office. It replaced the “Ortiz Jewelry Store”. I only mention that for those who wish to reminisce but would also be curious if you actually shopped there before you complain about another lost vintage mom and pop shop?

  3. The people who say this area is gross and ghetto boggle my mind.

    People complain when everything turns into Smith Street or 7th Avenue, and when an area actually has some diversity, something other than high end boutiques and a bank on every corner, it’s “ghetto.”

    Why can’t some areas remain diversified like this one without people calling out that it’s horrible?

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