Adventures in Real Estate Marketing
Who needs the Internet to market a property when you’ve got a Sharpie, barely legible handwriting and a photocopier! (Click to expand.)
Who needs the Internet to market a property when you’ve got a Sharpie, barely legible handwriting and a photocopier! (Click to expand.)
It appears that this guy’s crime is poor penmanship.
The card says QUALITY.
I agree with Donatella 100%.
If it were the only thing the broker had done, it would be one thing. But it’s in the MLS, on all the websites that count (Streeteasy, Trulia, Zillow, etc.). He’s just advertising an open house locally.
Isn’t there a falsely advertised house in the “Clinton Hills” section east of Bedford Avenue, not disclosed as a SRO? That’s a much bigger sin in the book of adventurous marketing.
We nearly bought the house next to that one, 72 Downing, for $865k. It needed about $250k worth of renovations, but would have made a fairly nice property. Unfortunately (or fortunately given that two weeks later there was a rape and a shooting within 1 block of the place), the owner started jerking us around on the contract. Had it for over a month, tried to slip a higher price into it than we had agreed, etc. I finally got tired of this, figuring if he was jerking us around during the contract, it was just going to get worse, and walked away.
Would have been nice to have a brownstone though! (and 76 Downing sold for something like $1.325MM as did one across the street right after!)
i can not believe THIS is over the line for Rob?! He runs around here spewing thinly veiled racist nonsense wherever he please, but this pathetic ad post has gone too far???
This is 1000 times more straightforward than a brownstoner marketplace ad, and the pictures are no less blurry. 🙂
DIBS, houses been selling for over 1.2M in them blocks around here. 899k is a decent ask even if it needs lots of renovations. a steal would be what it sold for last yr in the 500’s.
This is a pretty snarky posting from a site which has makes its money increasingly from realtors. I agree with *rob*. Remember, people, you can buy real estate in a lot of ways in this city, not just from Corcoran. This “ad” does NOT scream professionalism, but if you are a buyer and not willing to go a lot of places you will pay top dollar. And it is my experience that a lot of the top real estate firms still have pretty undefined and sloppy sales methods (ever been part of a multiple bidding for a property you want?). I looked at 100 properties when I bought my place and I found that the top line brokers did NOT help me and by going to the local places I saw things mispriced, and poorly marketed. Which, by the way, works for buyers.
He’s done his job well, considering the listing is on Streeteasy, accurately described in terms of neighborhood, category and condition. He’s ahead of 90% of brokers.
I like the guerilla marketing aspect; I think local posters can beat the Internet for real estate.