Brooklyn has something of a reputation as an incubator for creative talent and eclectic eats. Sure, we’re all happy when an iconic Manhattan biz like Katz’s Deli or Russ & Daughters decides to cross the East River, but an even bigger trend at the moment is the national expansion of much-loved Brooklyn brands.

Junior’s Cheesecake — a true borough mainstay — has had outposts in Times Square and Grand Central for years. But the famous bakery and its mouth-watering desserts are making a big play for the national spotlight.


We can’t even. The hit HBO series Girls will end after its sixth season in 2017, the network and creator Lena Dunham announced Wednesday. “It feels like the right time,” she said in a statement.

From its first episode in 2012, the show brought a fictionalized slice of Brooklyn to living rooms across the country, reshaping the borough’s public image in the minds of average Americans. There’s no doubt that Girls contributed to the global rise of Brooklyn the Brand, even as it promoted the borough as a haven for entitled, lost millennials.


Brooklyn Bridge, Brooklyn Heights and Brooklyn Bridge Park

As everyone in Brooklyn knows, “Brooklyn” has become far more than just a borough — it’s beer, coffee, jeans, bikes, markets, culture and so much more. As we’ve been hearing for several years now, Brooklyn is a brand.

Which is why Brownstoner is listing every Brooklyn-branded thing on earth (plus a few other iconic bits of Brooklyn culture). We’ve got the list going below. But we need your help to make it truly comprehensive.

What obscure or classic Brooklyn brands do we need to add? Leave a comment, email, or tweet to @brownstoner with your suggestions and we’ll add them here.


BRIC TV, the Brooklyn-centric cable and digital network, kicked off a new season of shows last night with a lively launch party at its home base in Fort Greene’s BRIC House.

One of the borough’s leading community networks, BRIC TV was described by Executive Producer Aziz Isham as “Vice meets PBS.”

Brownstoner had the opportunity to get a sneak peek of the lineup which includes the debut of several freshly minted original programs and new seasons of popular shows like BK Live and Straight Up. There’s one new show that may be particularly interesting to Brownstoner readers — On the Grid, hosted by Zephyr Teachout.


Brooklyn Independent Media, the 24/7 TV channel created at the BRIC House in Fort Greene, just launched First Brooklyn, Then The World — a new show all about Brooklyn’s trajectory from local borough to global brand.

“BRIC, which is the parent organization behind Brooklyn Independent Media, has been an organization at the forefront of Brooklyn trends for a long time now,” First Brooklyn producer Corinne Colgan told Brownstoner. “We wanted to create a show that highlights just how much culture — from food to fashion to design and beyond — began right here in our backyard.”

The debut episode follows host Aaron Watkins — a frequent presenter on BK Live— as he traverses Fulton Mall, talks with fashion icon April Walker at Cammareri Cafe, learns about the story behind Brooklyn Industries from merchandiser Catie Ally, interviews fashionable folks on the street, and hunts for style finds at Unique Thrift with Dave Morley.