When Rychik Development Corp. and architect firm Bricolage Designs decided its Lighthouse Condo and Spa in Sheepshead Bay at 1769 East 13th Street needed to revamp its sales and marketing, they sought a team with local expertise.
Enter the Nest Seekers | The Serhant Team BK, led by Ryan Serhant, Josh Golan, and Sara Golan.
“It wasn’t staged the way we thought people in the neighborhood would be expecting,” said David Nachmany, licensed real estate agent, and the building’s lead agent, who grew up 500 feet from the site. “It was a two-bedroom, and the second bedroom was a bit small, and they decided to stage it as an office. In my opinion, the wrong move.”
Nachmany said that since many people in this neighborhood — on the cusp of Midwood — have kids, staging it as a small bedroom makes more sense. “You can always tell the customer that if they don’t use this as a bedroom, it could be a large office,” he said.
Within a month of launch, the team — which also includes Irina Balueva, and has offices in SoHo and Bed Stuy — already has five contracts on the 11-apartment building.
Two- and three-bedroom condos feature oak flooring, floor-to-ceiling and wall-to-wall windows, western and eastern exposure, kitchens with quartz countertops and Fisher & Paykel stainless steel appliances, in-unit washer/dryers, and marble — lots of marble. Prices start at $699,000.
Residents have access to a private spa with a massive indoor swimming pool, a whirlpool tub, a cedar-lined sauna, and a steam room. The building also features a common rooftop deck with Manhattan views.
The Serhant team says the neighborhood’s stability is an asset, and one reason many buyers have been attracted to the building for its investment potential.
“This is a real New York neighborhood, and it’s not changing,” said Nachmany. “The people who live here have been here for 30 or 40 years. That’s attractive to investors.”
The penthouse features 500 square feet of outdoor space, three bedrooms, 2.5 bathrooms, 18.5-foot ceilings, floor-to-ceiling windows, views of the city, and privacy. It’s priced at $1.699 million.
Nearby are neighborhood institutions like roast beef sandwich joint Roll N’ Roaster, and a Target is opening nearby in the summer. Local attractions include Brooklyn’s largest park (Marine Park) and the New York Aquarium.
The B and Q subway lines are two blocks away, and there’s a 15-year tax abatement. Those things are always cool.
For more information go to the website.