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Despite the fact that it ain’t much to look at from the outside, sales at The Novo were going okay, we thought. According to Street Easy, 58 units—or roughly half—are in contract. Sales must not be happening fast enough though: In recent days, rental ads have started popping up on Craigslist. The two we’ve seen are touting a two-bedroom for $3,500 and a one-bedroom for $2,200. What does this mean for some of those other Fourth Avenue projects currently in the works?
Oh, Novo: Scaffolding Collapse on Fourth Avenue [Brownstoner] GMAP
Man on the Street: How’s the Novo Look to You? [Brownstoner]


What's Your Take? Leave a Comment

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  1. i have no desire to go inside.

    i like to live in a building i find beautiful.

    and i find this the exact opposite of beautiful.

    happy to have it over a tire shop, but it’s still unreasonable that things this hideous get built.

  2. Lets not jump to conclusions here.
    A couple of ads on craigslist are not necessarily an indication of 40% of the building going rental. These could be buyers who bought their apartments as investments or simply decided to postpone moving in.

  3. I dont mind the Novo too much. I guess all of you Purists prefer the tire stores and shacks that formely occupied the space.

    Anyhow, rent or own it will boost 4th avenue and increase foot traffic and ammenities.

    As ugly as it is, some people will find it more appealing than alot of the rental stock in run down brownstones and hundred year old dumps landlords pass off as “cahrming” in Park slope these days.

  4. as someone here noted, this building was ALWAYS going to be part rental from the very FIRST offering plan. I agree that this is probably the single ugliest in Brooklyn, but this does not mean ANYTHING as far as the market in general or 4th ave specifically. Crest has sold 61 out of 68 units as of today. Argyle is over 30% sold already etc. So I guess there goes that theory….

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