The Edge Is Making a List, Checking It Twice
The Edge may still be holding out on cutting prices, but the massive Williamsburg development is finding other, more creative, ways to try to attract buyers, according to Curbed. Condo hunters are now invited to use the Edge’s handy 70-item checklist of amenities and features to compare the waterfront project with other competing developments. Sustainably…

The Edge may still be holding out on cutting prices, but the massive Williamsburg development is finding other, more creative, ways to try to attract buyers, according to Curbed. Condo hunters are now invited to use the Edge’s handy 70-item checklist of amenities and features to compare the waterfront project with other competing developments. Sustainably harvested floors and kitchen cabs? Check. Plunge pool with waterfall? Check. Bosch Cooktop and wall oven? Bien sur. (See the entire list here.) What’s more, in a show of bravado, The Edge is offering potential buyers a free car service ride to the competition as long as they visit The Edge first.
Williamsburg’s Edge Does a Bit of Trash Talking [Curbed]
Development Watch: The Edge [Brownstoner]
The Edge Tops Out [Brownstoner] GMAP
The Edge Sells Burg’s Most Expensive Condo [Brownstoner]
Development Watch: The Edge [Brownstoner]
Development Watch: The Edge [Brownstoner]
OK, not toll bros — then I take back my comments. It’ll end up at the bottom of the east river with the rest of them. they’re seriously smoking crack.
This building is growing on me, as is 111 Kent (still don’t like northside piers)
I wish i had one of those cribs with the balconies facing the park for the Girl Talk and Grizzly Bear free concerts – that would of been sweet.
The smaller units will move at 600psf – and they’ll rent the bigger ones.
Sorry 11217 – as much as i’d love to see your firesale prices, not happening.
Ugly? Check.
(This is Levine Builders, a local developer, not Toll Brothers.)
the location is pretty solid – next to Toll and the state park and across the street from nice buildings – all the fun stuff on N. 6th, walk up N.7th to subway. there’s no industrial anything around there. tons of restaurants, shops, bars on wythe and berry bet. N.4th and N.10th. berry and wythe around there are extremely residential. hoping that the “industrial wasteland” comment was satirical.
without being ridiculous, think for a moment what this places offers. it will have a completely done pier/park area right on the river. tons of apartments will have never to be ruined manhattan views. the northside piers pier is FANTASTIC. it goes way way out into the water and features this giant bird like sculpture that goes down to become a giant bench.
Also, go to the Edge site and see what the pool area looks like. crap. cool!
i am saying that if they do slash prices, the demand for this place will be high. it’s very very nice. and waterfront in NYC has a long term value that cannot be undone by snarkiness on brownstoner.
Snark – HAAAAAAAAAAAAAA – totally!
I think its a nice building, but $800psf is crackers.
this guy is delusional if he thinks this will sell any place near the asking prices. The more they try to wait this out the more underwater they will be. I think there is still one more year of price declines for nyc. By then this building will be priced around 40 percent too high.
Joe – its the one next door thats Toll brothers (northside towers?) – they cut their prices and have been selling. The edge developer is famous for procaliming he wasn’t going to cut prices.
this one is Toll Brothers, right? They are actually in reasonable financial shape given the circumstances, and you can expect them to act differently than the small guys. I don’t know how they financed this building, but probably the debt-holder is a big investor (big pension, insurance co or bank) and is wearing the pants now and has made the call to ride this out. It could take a long time to reverse that, so I wouldn’t hold your breath.