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The Edge may still be holding out on cutting prices, but the massive Williamsburg development is finding other, more creative, ways to try to attract buyers, according to Curbed. Condo hunters are now invited to use the Edge’s handy 70-item checklist of amenities and features to compare the waterfront project with other competing developments. Sustainably harvested floors and kitchen cabs? Check. Plunge pool with waterfall? Check. Bosch Cooktop and wall oven? Bien sur. (See the entire list here.) What’s more, in a show of bravado, The Edge is offering potential buyers a free car service ride to the competition as long as they visit The Edge first.
Williamsburg’s Edge Does a Bit of Trash Talking [Curbed]
Development Watch: The Edge [Brownstoner]
The Edge Tops Out [Brownstoner] GMAP
The Edge Sells Burg’s Most Expensive Condo [Brownstoner]
Development Watch: The Edge [Brownstoner]
Development Watch: The Edge [Brownstoner]


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  1. rob – your comments make me laugh too! without resorting to the adjectives used by others to describe your comments, i will say you appear to live in a very negative head space.

    at least I am a proponent for growth and expansion and change into more housing for our city. i am a dreamer and an optimist and very happy. you sound miserable. Maybe you’re not miserable – i don’t know. You criticize me, but what are you fighting for? Enlighten me, and I might fight for it too. Many on this board are also optimists and have a love for their nabes and their real estate purchases like DIBBS and MM. Even if their point of view is different from mine, i can understand where they are coming from. you just are barking out stuff for your own entertainment. which is fine, but not helpful in describing our changing urban landscape.

    BTW – i didn’t just wander around one sunday and buy the first condo I saw. you have to understand that i have an investment here in WB which i made after shopping constantly for a place for TWO YEARS! And, prior to buying my CH brownstone, i looked at 57 townhouses/brownstones in CH and CG. I looked all over for a year and half before buying in Park Slope. I have an informed point of view about purchasing real estate in gentrified Brooklyn that comes from seeing hundreds and hundreds of properties in many different areas. i have purchased wisely each time i bought (Cobble Hill in 1997, off of Fifth Ave on a named street in Park Slope in 2000). my record for predicting great investments in neighborhoods, is right on. i sold my PS slope place for 110% more than I paid for it.

    when i say something about brooklyn real estate i know something about what i’m talking about. what you or anybody else thinks doesn’t matter to me. i am not about to start doubting my opinions because a guy who rents says something dismissive.

    And, I think that know way more about the WB condo market than most who have never even seen any of these developments! People comment off of pictures and mess up the geography of WB completely even. yes, there are ugly, poorly made places, but when people bust on the Edge or 80 Met or 125 N. 10th, then they are exposing themselves to being clueless. They are looking at modern architecture and dismissing it without really knowing anything about these buildings except that they aren’t pre-war. it’s ridiculous. people on this board probably think that the Mill is a better development because it has an old shell – it’s not! all 3 developments i just listed are way better.

    rob, i would totally have a laugh and a drink with you though – did you say you smoked? i do.

    finally (for now) anyone who says that they wouldn’t be happy swimming in a pool overlooking a park like setting, watching boats going down the river with the manhattan skyline in the back is lying. the views in WB are killer! sorry, you can’t get that from the parlour floor of your brownstone “dripping in details.”

  2. the plunge pool is for cleaning off after you’ve (unsuccessfully) tried to chase your dp/equity flushing down the toilet?

    cool spot / building for many but has to be at the right price.

  3. According to Wikipedia: Plunge Pool

    “A plunge pool, also known as a waterfall lake, is a pool, lake, or pond that is small in diameter, but deep. Plunge pools are formed under the force of a vertical displacement of water, for example a waterfall or rapids. The swirling water, sometimes carrying rocks within it, erodes the riverbed into a basin, often featuring irregular and rough sides. Plunge pools can remain after the waterfall has ceased to exist or the stream has been diverted.

    The term can also refer to a small deep swimming pool used to cool off.”

    I guess because of the Cool Off in the Condo market you Plunge in the Pool.

  4. The prices will definitely drop on these but I think the price declines in the city and nation as a whole have from 5 to 10 more years to drop. At that point fire sales start to make sense 🙂

    But I feel bad for those who have already bought there. The sales office has been open for about a year now, correct? I’d be curious to see how many of these (the tower) are in contract.

    They come at a very bad time. There’s like 7 other condo buildings just on Kent alone and set to open a few months from now and they are not far from “Edge.” That factored along with the coming dollar crisis (and possible war? i.e. Iran, oil crisis, ect.) will create the perfect storm that will result in the bankruptcies of all these greedy developers 🙂 Hang on tight! It’s going to be a bumpy ride!!

  5. quote:
    Wine lover’s comments always make me laugh.
    This could have no windows and be covered in dried elephant dung, but since it’s in Williamsburg it MUST BE amazing!

    oh the hypocrisy. youre an even WORSE example of a neighborhood cheerleader!!!

    *rob*

  6. “DH, What’s going on with your apartment search? Found anything yet??”

    Temp living situation for a few months – waiting to move into a 3 bedroom with a couple of friends in one of my favorite buildings in Brooklyn.

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