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Penthouse livin’ at the Novo! This three-bedroom rental at 343 4th Avenue in Park Slope is going to cost you. For $6,250 a month (recently reduced from $6,500), you’ll have 1,180 square feet of space, a wraparound terrace, and all the luxuries of this full service condo building. The interior isn’t anything to write home about, that’s for sure. But do you think this place’s proximity to 5th and its amenities at all justify the rent? This is the building that sold out at an average of $671 per square foot… so who knows.
343 4th Avenue [Douglas Elliman] GMAP P*Shark


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  1. Have any of these (weirdly) nasty & negative commenters ever even been inside the NOVO building? Cuz I have and it’s the nicest building in all of Park Slope… by a LONG shot.

    Sorry to all the kneejerk haters, but let’s not begrudge the NOVO folks …

  2. “Windows open on 4th ave, car fumes and noise….no thank you.
    who wants to sit on a balcony overlooking 4th ave?????”

    If that was an issue no one would live in Manhattan.

    Considering this building has been around for a couple of years now, why is the broker still using renderings and stock photos of apartments? With the kind of fee they’re going to get they could at least take pictures of the place.

  3. With all the gorgeous choices in Brownstone Brooklyn, how could one choose this? I guess it’s just a matter of taste or convenience or being obsessed with “new.” I don’t get it. I’ve never found this building compelling in the least. It’s hard to ignore, yet one does ignore it as they walk by, in a contemptuous sort of way. They wasted a great opportunity on transforming Fourth Avenue when they started throwing up all this Soviet schlock. In 10-15 years, this building will look like hell. Mark my words! It has no redeeming quality except for the fast buck that the builder might have made (although I’m not sure his buck came so fast, right?). “Boymelgreen has also identified Eastern Europe as an emerging market with tremendous residential and commercial development potential.” (Their website.) Uh huh.

  4. Someone from Manhattan, who has heard of this newfangled place called “Park Slope” and this good public school called “PS 321” will move here. Or a corporate relocate, who doesn’t know better and has a housing allowance and has heard of this “Park Slope…” etc.

    I know, it is amazing that it’s 2010 and there are still people just hearing of this “Park Slope,” but I have met a few.

    Looking at new construction floorplans I am starting to wonder what it would cost to rip out a kitchen island, move the sink back against the wall and take out the second bathroom and make a dining nook. Doing that would make 99% of them more habitable.

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