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Today’s listing at 344 Carlton Avenue in Fort Greene is a good example of how to do a listing right: Plenty of well-photographed photos, a floorplan and a comprehensive description. Pretty simple but some brokers still are too lazy or incompetent to do it. Of course, it helps when you have a good product to pitch, which is certainly the case with this five-story, two-family brownstone at the epicenter of Fort Greene. Will it fetch the asking price of $2,500,000? Hard to say, but it’ll certainly get close to that. It’s in beautiful shape with tons of historic character with tasteful touches of modern convenience. (We like the kitchen, for example.) There’ve been no takers since it hit the market a couple of weeks ago. Have any readers checked it out?
344 Carlton Avenue [Corcoran] GMAP P*Shark

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What's Your Take? Leave a Comment

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  1. Brownstoner why must you attack brokers? Not every owner wants their home photographed, so not every home gets photographed. Not all homes photograph well, even though they look better in person. It isn’t always a matter of being lazy.

  2. It’s got a whole extra floor compared to most other Brownstones.

    Oh, by the way. Atlantic Yards is some awesome stuff. Can’t wait for 2029 or whenever that will all be done. The people who aren’t displaced will have houses worth much more, even if the traffic does stink. Or maybe it will be the opposite. Maybe something else will happen in the next ten years that will have equal or greater impact on the Brooklyn economy.

  3. Why would someone pay 2.5M for a place that’s going to be worth around $700,000 after AY is built?

    Why would someone buy this place when they’re only going to get smacked by the

    ATLANTIC

    YARDS

    EFFECT

  4. In all serious (no snark), as a former buyer (and, of course, bidder) I would be curious to read the thoughts of brokers on what they think the ethics of bid information are. As a bidder, on one hand, I would want to have an idea of where I need to be to be competitive. On the other hand, I wouldn’t want someone else to be told how much they have to bid to meet my offer. And of course, how can anyone be sure the broker is being honest about the bids, or creating a false impression of a bidding war just to get my bid up higher. I have formed my own opinion as to what ahs transpired in various cases, but I have never really heard from the broker end how it really ought to work and whether there are formal ethical rules that brokers theoretically subsscribe to or an informal unserstanding of the ethics, or is it just an amoral free for all? Brokers, I really am curious on this point.

  5. 1.25million less than 3 years ago. If it was in any sort of decent shape, that was actually quite a good deal, but without knowing the details, it’s hard to say. this is also a five story place in good shape …

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