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Today’s listing at 344 Carlton Avenue in Fort Greene is a good example of how to do a listing right: Plenty of well-photographed photos, a floorplan and a comprehensive description. Pretty simple but some brokers still are too lazy or incompetent to do it. Of course, it helps when you have a good product to pitch, which is certainly the case with this five-story, two-family brownstone at the epicenter of Fort Greene. Will it fetch the asking price of $2,500,000? Hard to say, but it’ll certainly get close to that. It’s in beautiful shape with tons of historic character with tasteful touches of modern convenience. (We like the kitchen, for example.) There’ve been no takers since it hit the market a couple of weeks ago. Have any readers checked it out?
344 Carlton Avenue [Corcoran] GMAP P*Shark

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  1. I guess that was a freudian slip on 6:26’s part, but now that he/she brought up B.P., they do have a very very very similar listing, for basically the same price, with “contract pending” on the listing.
    http://www.brooklynproperties.com/house129.htm

    And that one’s only 4 stories and in a worse (in my opinion) location to the Carlton one. (Carlton being second to none, except maybe S. Portland, as THE prime street in this area).

  2. Ok, everyone has an opinion, but so far no one has come up with some hard facts. This is text book real estate licensing info….”All offers should be immediately submitted to the principal until the sale is CLOSED. The seller’s agent must remember that it is up to the principal to reject or accept on offer; it is not the agent’s job to evaluate the offers and submit only the most favorable. Failing to submit all offers is a violation of license law.” Agents must abide by confidentiality laws. They can’t let their buyers or other agents know exactly how much other offers are for. I don’t think there’s anything wrong with giving a ballpark though. If they tell you it’s over ask, they are basically letting you know that you have to bid higher. Nothing wrong with that…unless they are lying…and that would be a real issue. Regarding laziness: there are good and bad agents. The lack of good photos in my biggest pet peeve. If they stand to earn a big commission, the least they can do is swing for a professional photographer. Kudos to Brooklyn Properties for using an outstanding photographer. No, I don’t work for them. But I am a professional photographer who holds a real estate license.

  3. 5:47, “Large number of brokers on both sides of the transaction”? Either you’re exaggerating, or you’re a chronic flipper.

    I bought one building (recently) and had the best experience with my broker, who actually helped both myself and the seller around our respective lawyers, who were the real problem in the deal.

  4. 5:32, why attack brokers? Hmmm, good point. Other than the fact they are unethical, immoral slimeballs, I can’t think of a good reason. The process for buying and selling in New York is would be comical if it weren’t so tragic. Accepted offers that are meaningless until the seller signs the contract, even brokers acting on behalf of the buyer encouraging them to pay the asking price or more, etc. Yes, I’m bitter, but it’s only after having experience with a large number of brokers on both sides of the transaction, none of whom did anything to improve the perception of the profession.

  5. That’s matter of opinion. I actually would bet on the opposite. FG and other nabes nearby are only going to get more expensive after AY. If the reports of over the asking bidding wars are true, then I’m not the only one who will value this area in that way. Plus, it is still a value by Manhattan standards.

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