House of the Day: 524 3rd Street
When Albert Einstein said, “The definition of insanity is doing the same thing over and over again and expecting different results,” he might well have been anticipating the drawn-out marketing campaign for 524 3rd Street. The limestone house hit the market in early 2008 with a price tag of $3,225,000. By the spring of 2009,…
When Albert Einstein said, “The definition of insanity is doing the same thing over and over again and expecting different results,” he might well have been anticipating the drawn-out marketing campaign for 524 3rd Street. The limestone house hit the market in early 2008 with a price tag of $3,225,000. By the spring of 2009, it was down to $3,000,000, but still no takers. By the spring of this year, it was down to $2,600,000. After disappearing for a few months, the listing popped up again just before Christmas with the same asking price and, unbelievably, the same depressing photos. If a house doesn’t sell for three years and the listing has dark, cluttered photos, spend a couple of hundred bucks for a new shoot. Especially if it’s actually a nice house like this one. Seems like Broker 101 to us.
524 3rd Street [Brown Harris Stevens] GMAP P*Shark
HOTD 4/21/09: 524 3rd Street [Brownstoner]
HOTD 3/11/08: 524 3rd Street [Brownstoner]
Nomi, the correlation there is bad photography + no sale = lazy or passive-aggressive agent (“I’m not spending marketing dollars until the owner is reasonable with the selling price.”)(Maly)
Right, maybe. But could be stubborn owners too.
There ARE brokers who on their own dime hire a stager, professional photographer and get professional floorplan. They do exist. I never understand why sellers of high end properties would ever hire brokers who don’t do those things.
Way too much furniture in there. Makes it look like the pictures are to showcase the furniture not the house’s details. Because you know, we can’t actually see the details. Seriously, if you’re selling a $3mm house spend a few hundred bucks for a storage space and put some of granny’s treasures in there for a few months. You have to pack to move anyway! Refusal to start packing stuff up for a supposed move always makes it seem to me the sellers don’t really want to sell.
Seems more like denial and hubris than insanity. You know, sort of like some dude refusing to trip his nose hair or do any sort of man-scaping because, after all, he is just FABULOUS and SEXY as it, and any frickin’ woman not realizing that can just move along already… like that.
Nomi, the correlation there is bad photography + no sale = lazy or passive-aggressive agent (“I’m not spending marketing dollars until the owner is reasonable with the selling price.”)
At $2.6M, I think it’s finally close enough to the market price (my guess is $2.475M.)
I would be post-influenced, though. Like, if I bought the house, and then saw the terrible photos, I’d think oh no, what have I done!
Just kidding.
But either way, these pictures are not helping.
Whoops. The definition of stupidity would be not using google to check a quotation before running it!
I wonder about that. Are people with money to spend on a house like this not as influenced by bad pictures as anyone else? I guess if they don’t see the pictures first thing, but are just shown properties by an agent, then it doesn’t matter.
Yeah…spending a couple thousand on good professional photos with some styling would go a long way. Too bad.
Insanity, not stupidity.
What a pretty limestone house, though! I bet it’s not the pictures, it’s the price. The listing is just a calling card; no-one in the market for a fancy Park Slope limestone is going to let bad photography scuttle a deal.